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Performance & Hotrod Business February '14

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PERFORMANCE (Photo courtesy NHRA) "What we learn at the track, we build into all our products, making them better than ever before," he explains. "If you don't apply your products, how do you evolve them? How do you prove them?" Where We Race Drag racers will be using these products and many more in a wide variety of A move away from "doom and gloom" predictions classes and series. Our sources offer a list and a strengthening economy means more busiof some of the up-and-coming areas shops ness for shops that serve the drag racing market. may want to keep an eye on. (Photo courtesy Transmission Specialties) Among the hot classes and races to watch, says Schroeder, "are the Radial X275, 10.5 tire classes. Independent sanctioning bodies are doing well right now with heads-up racing, minimal rules with a variety of cars and creativity." Sneddon agrees, singling out "heads-up drag radial racing, NMCA , PSCA and NHRA Pro Mod" as strong areas of the market. LaFleur puts drag racShops that are involved with the sport make a true connection with drag ing in a growing category racing customers. (Photo courtesy Moroso) 24 n Performance & Hotrod Business PHBFEB.indd 24 n with off-road and dirt track competitions. "These markets have been growing over the past few years and we feel that they will continue to grow in 2014," he says. "NHRA has made some positive changes during the 2013 season for the Sportsman categories and that is a great start to revive this sanctioning body." And indicators seem to be pointing in the right direction for the market as a whole. "Transmission Specialties is optimistic for the 2014 season," says Miller. "The people in Washington D.C. have stopped preaching doom and gloom and the economy seems to be gradually improving." Powell notes that there always seems to be something new in racing. "A new series, a new class, a new type of car or engine," he says. "I think in the coming year, you are going to see more and more grassroots-style sanctions become larger players. There are so many anymore and they are such economical choices for racers, it's hard not to pay attention to them." Aeromotive is practicing what it preaches, increasing its involvement in drag racing and particularly the Pro Mod series. February 2014 1/3/14 12:05 PM

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