Performance & Hotrod Business February '14

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Page 35 of 99

A shop well-stocked with specialty tools can get the job done right and on time, every time. Using high-quality specialty tools will save shops money in the long run. (Photo courtesy Hypertherm Inc.) 34 n Performance & Hotrod Business PHBFEB.indd 34 n tions distributed via sales representatives, our website and scannable QR codes on packaging to familiarize the end-user with the product. Like riding a bicycle, once you learn you never forget, but the process of getting to that point with tool sales that are more reliant on demonstration and hands-on trial can be longer and more complex. No less a phenomenon is today's changing demographic profile of the industry workforce in the U.S. and new demographic profiles that U.S. export opportunities bring. From the perspective of a company that also designs and manufactures non-power-assisted hand tools, changing demographics as it affects user hand fit and hand and arm health is a critical performance issue for every tool application. The human hand's natural power stroke range falls within a gripping range of 2-1/2 to 3-1/2 inches (63 to 89mm). The chal- February 2014 1/3/14 12:11 PM

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