Sign & Digital Graphics

February '14

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DIGITAL GRAPHICS WRAPS Wrapped with Industrial excavator becomes patriotic symbol at Ground Zero Jenny Ivy Byrne is a Denver-based freelance writer. She can be contacted at www.jennyivy. com. B y J e nn y I v y B y rn e A patriotic wrap on a 360-ton digger has made a long journey to become a symbol of America's road to rebuilding after 9/11. Las Vegas-based GeckoWraps— well-known for wrapping industrial machinery, trade show fixtures and just about anything with a surface—had never quite faced a project like the one from Kobelco Construction Machinery. Kobelco was unveiling a brand-new SK350 Mark 9 Excavator at the 2011 CON EXPO, a construction-industry convention that occurs every three years at the Las Vegas Convention Center. The machinery company takes pride in its USA-made machinery and had enlisted the help of GeckoWraps to turn its new excavator into a show-stopping display. But there was one big challenge. "(Kobelco) didn't have any details about the machine because it was still being manufactured," says Shane Lloyd, GeckoWrap's' The wrapped Kobelco digger eventually made its way to New York City, where it has helped excavate mangled pedestrian tunnels that were destroyed beneath the World Trade Center. 68 • February 2014 • S I G N SBFEB.indd 68 & D I G I TA L G R A P H I C S 1/16/14 3:50 PM

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