Interactive 2014

SXSW Interactive 2014 Program Guide

SXSW Interactive 2014 Program Guide: Tomorrow Happens Here

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SXSW 2014 Interactive Festival 102 103 SXSW 2014 Interactive Festival SXSW GAMING THE LONG CENTER FOR THE PERFORMING ARTS: 701 WEST RIVERSIDE DRIVE FRIDAY, MARCH 7 11:00 AM Long Center: AT&T Education Room Playstation: Data at the Speed of Gaming This session discusses how Playstation uses data visualization tools to analyze game- play metrics, reduce development costs, and increase the speed of decision-making, allowing the team to rapidly answer questions they could never even ask before. Tyler Gaede, Zane Mumford Dual • Intermediate • #ps4data 11:00 AM Long Center: Dell Hall Gaming's Next Gen: Will AAA or Indie Games Win? After years of speculation the next generation of gaming consoles have arrived. But, does gaming's future belong to traditional publishers producing AAA games, or have indie and mobile game creators and the advent of crowdfunding changed the shape of the games industry irrevocably? Ben Howard, John Davison Dual • Intermediate • #AAAvsIndie 11:00 AM Long Center: The Kodosky Donor Lounge Candy Crush Saga's Recipe for Sweet Success This presentation will explore how Candy Crush Saga became the biggest cross- platform game in the world with over 15 million daily players on Facebook and over 600,000 daily gameplays on mobile. This presentation outlines the pitfalls, lessons learned and best practices accumulated along the way, while answering gamers' and developers' many questions about game development's many tenets. Tommy Palm Solo • Intermediate • #CandyCrush 12:30 PM Long Center: AT&T Education Room Author Ernie Cline Discusses His New Novel Armada Ernie Cline, author of the New York Times and internationally best-selling novel Ready Player One, discusses his eagerly anticipated new novel Armada, his experiences pub- lishing Ready Player One, and his adventures as a screenwriter in Hollywood. Ernie Cline Solo • Beginner • #armada 12:30 PM Long Center: Dell Hall Press Start to Begin: UX & Video Games This panel of game journalists, game designers and developers will talk about how UX has impacted the game industry, what developers are expecting out of UX, and how UX can take games to even greater heights. David Sinclair, Michael Dunn, Richard Garriott, Ron Burke Panel • Intermediate • #PressStart 12:30 PM Long Center: The Kodosky Donor Lounge Music for Video Game Marketing Musical expression can be intimidating for anyone not formally trained in music; for beginners, this may mean a steep learning curve. These panelists introduce a new system for musical expression by manipulating tangible objects that act as visual representations of sound, based on laser cut letterforms from a variety of typefaces that can be physically manipulated to create complex sound pieces. Jason Menkes, Ravi Krishnaswami, Steve Perkins Panel • Beginner • #GameMusic 2:00 PM Long Center: AT&T Education Room Getting Started with Teaching Game Design What makes Scratch unique is the way it allows students to easily create their own interactive stories, animations, games, music, and art. Best of all, they can share their creations on the worldwide web, collaborate with others as they create, share, remix, and recreate! Scratch certainly goes beyond STEM by bringing in just about anything. Carl Hooker, Juan Orozco, Todd Gratehouse Panel • Beginner • #scratch 2:00 PM Long Center: Dell Hall Unearthing the Atari Graveyard: The Search for ET Join creative studio and game developer Fuel Entertainment and their soon-to-be- announced production partners to discuss the results, the experience, the motivations, and the mishaps of looking for the fabled E.T. Graveyard—the alleged 1983 dump site of the mother lode of video game overstocks and "El Dorado" of video game culture. Gerhard Runken, Mike Burns Dual • Advanced • #etburial 2:00 PM Long Center: The Kodosky Donor Lounge Turning Your Gaming Passion into Profits Do you have to be a programmer to have a career in the gaming industry? Join James Lopez as he discusses alternative careers in the gaming industry with gamers who have taken their gaming passion and have created businesses around them. Anthony Frasier, Cj Peters, Gerard Williams, James Lopez Panel • Beginner • #lovegaming 3:30 PM Long Center: AT&T Education Room Why Content + Scale = A Win for Game Advertising Gaming is an advertising medium, driven by engaging content and cross-platform solutions and increasingly, brands are taking notice with higher advertising spending across console, social and mobile. During this informative and fun session, we will focus on the content and audience of today's gameplay. Come join us and walk away with a better sense of the value and scale of game advertising. David Berkowitz, Michael Flamberg, Susan Borst Panel • Intermediate • #iabgames 3:30 PM Long Center: Dell Hall Hadouken! Street Fighter Takes on Pop Culture. Join representatives from leading gaming, anime and digital media companies as they gather to discuss Street Fighter's impact on pop culture and how it continues to evolve and stay relevant in this current age of technology and media entertainment. Find out what's on the horizon for the franchise that has been kicking butts for over 25 years. Jeremy Azevedo, Josh Kocurek Panel • Beginner • #hadouken 3:30 PM Long Center: The Kodosky Donor Lounge Sesame Street & the Second-Screen with AllJoyn Using Qualcomm's AllJoyn technology and Unity SDK, this multi-screen game proto- type sees Sesame Street's resident fairy, Abby Cadabby flying from a television into a tablet screen and back again as she instructs, demonstrates and interacts with the child! This panel will include key members of the project team and will focus on the technical and creative production processes used. Brian Vogelsang, Jessie Hopkins, John Cameron, Noah Harlan Panel • Intermediate • #alljoyn 5:00 PM Long Center: AT&T Education Room The Vicious Battleground: Mobile Game Discovery Future years will be marked by radical growth and shifts in the game space. Current intelligence is key to knowing the difference between a sound marketing investment and a money pit. Glenn Kiladis is Vice President, Industry Solutions & Emerging Chan- nels and also leads the Global Mobile Games practice at Fiksu. Glenn will present up-to-the-minute insights and strategies to win the UA War. Glenn Kiladis Solo • Intermediate • #MobileGames 5:00 PM Long Center: Dell Hall Interview with Andrew Wilson, CEO of EA Andrew Wilson, CEO of EA, will sit down in a fireside chat to talk about his background in game development, what he's learned about developing immersive game experi- ences and how he will use that to inform his vision for EA now that he's taken the reins of the company. Andrew Wilson, Noah Robischon Dual • Intermediate • #AndrewEA FESTIVAL SESSIONS

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