SXSW Interactive 2014 Program Guide: Tomorrow Happens Here
Issue link: http://read.uberflip.com/i/265255
G E T T O K N O W T H E S X S W C O M M U N I T Y How They Usually Get Around Downtown Austin during SXSW No. of Business Flights Taken Per Year 25% 20% 19% 11% Taxi SXSW Conference Shuttles Pedicab SXSW Hotel Shuttles 87% Mostly walk 9% 9% 7% 6% 3% Personal Car Rental Car Bicycle Bus Car2Go Rented House/Apt At home, I live in/near Austin Friend's House/Apt I am not sure 16% 11% 8% 5% Where They Will Stay During SXSW Hotel 63% Less than 3 4 - 6 7 - 9 10+ SXSW 2014 Interactive Festival 98 99 SXSW 2014 Interactive Festival ENTERTAINMENT & IMMERSION THE DRISKILL HOTEL: 604 BRAZOS STREET 9:30 AM Driskill Hotel: Maximilian Disruption of TV and the Future of "Online" Video In this session, Scott Rosenberg, VP of Business Development at Roku, and Ran Har- nevo, SVP of Video at AOL, will discuss how content has evolved on digital platforms and how the rise of new technologies has changed the way we think about video. Scott Rosenberg, Ran Harnevo Dual • Intermediate • #DisruptTV 11:00 AM Driskill Hotel: Driskill Ballroom Trust-Based Campaigns: A Brand Ambassador w/ PTSD A veteran with PTSD may watch a stranger's hands for weapons and attempt suicide six times. She may also be the ideal brand ambassador. In its original documentary series, Wounded: The Battle Back Home, Wounded Warrior Project foregrounds its subjects on MSNBC and multiple digital platforms. What are the risks and rewards for an organization entrusting real people with its brand? Abby Reiner, Angela Peacock, David Modigliani, Shane Santiago Panel • Intermediate • #wwp10 11:00 AM Driskill Hotel: Maximilian How Spartacus Dominated the Facebook Arena Join Starz and Facebook for a behind-the-scenes look at the cultivation, activation and sustainment of the Spartacus fan page, their social strategy and the challenges of building viewership on a premium channel and driving real-time tune-in. Explore the use of analytics and community listening to drive more engagement and record the top 10 most-engaged posts in page history. Erin Dwyer, Mike Rooney Dual • Intermediate • #SXSWStarz 12:30 PM Driskill Hotel: Driskill Ballroom Stand Up to Content Bullies, Know Your Copy Rights "Copyright" laws are complicated, and they're often the reason why your videos, mobile apps, and other content may get taken down. Learn some real-world best practices to use the law, Youtube's rules, and practical steps to fight back against content bullies. Art Neill, Jonathan McIntosh, Teri Karobonik Panel • Intermediate • #nmr 12:30 PM Driskill Hotel: Maximilian We All Copy Stuff. But How Close Is Too Close? In this highly interactive, entertaining and educational session, we'll discuss real cases involving digital content to illustrate where the law draws the line between creativity and IP infringement. The session will be led by Brad Gross, general counsel to the Society of Digital Agencies. Bradley Gross Solo • Intermediate • #stealstuff 3:30 PM Driskill Hotel: Driskill Ballroom User-Generated Content: Who Owns What? Ownership of user-generated online content remains a hot topic. "User" can denote anyone from an author or photographer to a teenager who creates a meme that ends up on t-shirts. How can intellectual property law cover such a wide spectrum when so many issues do not even involve copyrightable material? George Eid, Greg Kidd, Kevin Burton, Paul Cloutier Panel • Beginner • #Ownership 3:30 PM Driskill Hotel: Maximilian On YouTube, on TNT, in Theaters: All Together Now! Latitudes is the first Brazilian film project to be released simultaneously online (through an original partnership with Google/YouTube), on TV (on TNT Latin America) and in movie theaters. What does the Latitudes experience tells us about audience behaviour, and their will to watch films in new ways? Eduardo Fraga Solo • Intermediate • #Latitudes FESTIVAL SESSIONS