Interactive 2014

SXSW Interactive 2014 Program Guide

SXSW Interactive 2014 Program Guide: Tomorrow Happens Here

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9:30 AM Hyatt: Texas Ballroom 5–7 DIY Everything with In-Car Augmented Reality There are apps on your phone that can tell you more about your surroundings than your car. Drivers and carmakers agree—the piece of machinery and technology that takes you from place to place needs to be as accessible and usable as a mobile device. In this session, learn how emerging technologies like augmented reality are changing navigation, in-car education, and DIY maintenance. Helen Xiao, Pradyumna Mishra, Steve Schwinke, Trak Lord Panel • Intermediate • #futurecAR 11:00 AM Hyatt: Hill Country ABCD Playable City Versus Smart Cities In 2012, Watershed launched the Playable City Award, inviting creatives to pitch something wonderful. Hello Lamp Post by PAN Studio with Tom Armitage & Gyorgyi Galik was chosen from 93 entries from around the world. Exploding preconceptions around IoT, smart cities & AI, it's a textured SMS-based experience that delights & engages people from all walks of life. Ben Barker, Clare Reddington Core Conversation • Intermediate • #playable 11:00 AM Hyatt: Texas Ballroom 1–4 Facial Recognition: The Good, the Bad & the Ugly One of the most intriguing new technologies is facial and object recognition. What happens when image capture, editing and sharing actually becomes intelligent as devices begin to understand and extract deep insights from pixels? How do you feel about cameras tracking your movements? Join me for a look at the promise and provo- cation of emerging uses of facial recognition technology. Todd Peters Solo • Intermediate • #ArcSoft 11:00 AM Hyatt: Texas Ballroom 5–7 SCOUT: Solving the Transit "Last Mile" Problem The hardest problem to solve in civic transportation is the Last Mile problem: How do you connect homes, offices and other "endpoints" to the larger commuter grid you're building? That's where SCOUT comes in—Standardized City-Optimized Utility Transport—a compact, efficient personal solution for the Last Mile of commuting. But what might SCOUT look like? Jeff Yang, Josh Hon, Peter Treadway Panel • Intermediate • #SCOUTsxsw 12:30 PM Hyatt: Hill Country ABCD Check Online for Session Scheduled in This Timeslot Things change! Check our online schedules at schedule.sxsw.com or SXSW GO, our, mobile app, to find information about what will occur in this room at this time. We're sure it'll be really cool, whatever it is! #schedule 12:30 PM Hyatt: Texas Ballroom 1–4 Rejecting Mandated Fashion Trends of Mass Culture This panel will address how forward-thinking retailers and online players like Red- bubble, Scoutmob and Fab.com are changing the game of fast fashion and mass consumerism, giving independent designers a platform to reach people on a global scale while putting the power of choice and individualism in the hands of both creator and consumer. John Frechette, Martin Hosking, Michael Tavani, Shannon Whitehead Panel • Beginner • #fastfash 12:30 PM Hyatt: Texas Ballroom 5–7 Big Data & Sensors: Blowing Up Transportation This panel will discuss topics on transportation, its potential for big data, sensors, and social media to help cities meet modern-day challenges, and how as data enables a smarter, mobile lifestyle, entrepreneurs and policymakers alike are forced to work within legacy policy frameworks for everything from funding allocation to privacy and open government. Blake Farenthold, Evan Burfield, Jon Zeitler, Vincent Gray Panel • Advanced • #BigData 3:30 PM Hyatt: Hill Country ABCD Check Online for Session Scheduled in This Timeslot Things change! Check our online schedules at schedule.sxsw.com to find information about what will occur in this room at this time. #schedule 3:30 PM Hyatt: Texas Ballroom 1–4 Building Brands Online—The Future of eCommerce This panel will dive into the issues faced by emerging online brands like Bonobos, Warby Parker, Everlane, NastyGal, ModCloth, Harry's, Dollar Shave Club and other in- novative eCommerce companies. It will explore the genesis of the ideas and the stories of launch and growth during the rise of social commerce. Allison Beal, AndrewBlackmon, Xander Oxman Panel • Intermediate • #eComFuture 3:30 PM Hyatt: Texas Ballroom 5–7 From Rosie to Siri: Shifting Robotic Perceptions Robot: a machine capable of carrying out a complex series of actions automatically. Experiences like Google Now and Siri combine data from a multitude of sources to automate dull-as-paste activities. This presentation will explore changing perceptions of what it means to be a robot, sensor technologies, computational linguistics and artificial intelligence (AI). David Reeves Solo • Advanced • #Rosie2Siri SXSW 2014 Interactive Festival 126 127 SXSW 2014 Interactive Festival INTELLIGENT FUTURE HYATT REGENCY AUSTIN: 208 BARTON SPRINGS ROAD G E T T O K N O W T H E S X S W C O M M U N I T Y How They Acquired Their SXSW Registration I bought it My employer bought it I am part of the scheduled programming Some other way 28% 51% 15% 6% Priorities for Their SXSW Experience Conduct Business Learn Network Seek Inspiration Socialize Exactly a reason for attending Neutral Not a reason for attending FESTIVAL SESSIONS

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