Interactive 2014

SXSW Interactive 2014 Program Guide

SXSW Interactive 2014 Program Guide: Tomorrow Happens Here

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G E T T O K N O W T H E S X S W C O M M U N I T Y Area Their Organization or Primary Activity is Rooted Purchasing Power They Have Within Their Organization Decision-Making Power They Have at Their Place of Work Private Sector - For Profit Public Sector Private Sector - Non-Profit Education Benefit Corporation (B Corp) None Under $1,000 $1,000 - $9,999 $10,000 - $49,000 $50,000 - $99,000 $100,000+ 21% 15% 20% 13% 5% 26% 18% 27% 31% 20% 5% I am the ultimate decision-maker at my company I am the decision-maker for my specifc department I have had a hand in many decisions I have had a hand in some decisions I am not in a decision-making position at my company SXSW 2014 Interactive Festival 136 137 SXSW 2014 Interactive Festival SOCIAL & PRIVACY SHERATON AUSTIN: 701 E 11TH STREET 12:30 PM Sheraton: Capitol EFGH The Algorithm Method: Love in the Social Media Age This panel will cover many provocative topics such as how online dating creates end- less options, making it more difficult to achieve lasting love; the impact of technology on long distance relationships—Mashable reported on "Fundawear" by Durex; is porn ruining our love lives?; whether technology has made it impossible to cheat and not get caught & more! Andrea Miller, Helen Fisher, Ian Schafer, Julia Allison Panel • Intermediate • #love&tech 12:30 PM Sheraton: Capitol View South Pixelating Reality: How Smartphones Shift Now How does smartphone recording and perpetually digitally checking in affect our every- day lives? How are check-ins and recordings shifting our being "present" in our shared Now and here? Are we increasingly taking the opportunity to be digitally Elsewhere and not present? How do we design around this variable smartphone now? Gigi Johnson Core Conversation • Intermediate • #NotHereNow 12:30 PM Sheraton: Creekside The Wrong Side of History—Worst Technology Ever The Worst Technological Innovations of the past, present, and future will explore the top 10 worst technologies through unfiltered debate. The debaters are incredibly di- rect in nature. Expect a very lively exchange, going way deeper than simply successes and/or effects on society, but diving into precedents and ethics associated with tech- nologies ranging from mustard gas to Apple Newton to SkyNet. Heather Hinton, Josh Alexander Dual • Intermediate • #worsttech 3:30 PM Sheraton: Capitol ABCD Make Love with Your Data OkCupid is responsible for 40,000 first dates every single day—all because of our analytic approach to human interaction. We'll present data on the ways that people behave when they think no one is looking. The data will underpin our insider's take on entrepreneurship, and by the end you'll have a better understanding of not just OkCupid and data, but of human nature. Christian Rudder, Sam Yagan Dual • Advanced • #datalove 3:30 PM Sheraton: Capitol EFGH Buzz Video Marketing: Participating in the Internet It's always been difficult for nonprofits to wedge their way into the viral Internet mar- ketplace, and now that large companies are getting into the fray, the field is the most competitive it's ever been. But by participating in the Internet and all its trends, memes, and communities, nonprofits can not only reach more people, but improve their branding as well with bold, efficient videos. Liam Cronin, Nick Agich, Rafael Casal, Roxane Philson Panel • Intermediate • #buzzvideo 3:30 PM Sheraton: Capitol View South #FreeMyPoints: The Right to Share Your Data When major airlines cut off third-party access to reward point data, it was a tough pill to swallow for travelers. TripIt's #FreeMyPoints battle cry rang out as travelers demanded the right to share their reward points with third parties. Learn from TripIt's experience so you can be prepared to go to battle for your users and their data, no matter what industry you strive to improve. Sponsored by TripIt. Darren Bauer Kahan Core Conversation • Intermediate • #FreeMyPts 3:30 PM Sheraton: Creekside Privacy Swap: Better Brand Experiences at a Price Context is the key to finally delivering truly one-to-one digital experiences to consum- ers, but those personalized experiences come at a price…less privacy. Is it worth it? In this session panelists will review current groundbreaking uses of real-time and histori- cal context and explore the responsibility and true potential of harnessing this data for the good of the consumer. Sponsored by Resource. Dan Shust Solo • Intermediate • #AtAPrice FESTIVAL SESSIONS

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