11:00 AM HGI: Colorado
What to Do When You've FAILED:
The Value of Authentication
Discuss the value of being authentic across all social
platforms as a brand, corporation, or individual with
social media managers.
Allison Peters, Franchesca Ramsey, Luvvie Ajayi,
Mary Pryor • #failed
11:00 AM HGI: Red River
Technology, Startups and
Turnaround Economies
Panel on how Detroit, MI (the case study) can continue
the acceleration of startups and technology to improve
its turnaround economy.
Erin Teague, Lauryn Hale, Marlon Nichols, Ted
Serbinski • #DETstartup
11:00 AM Holiday Inn: Sunflower RM
Fueling Social Movements Via Social
This session will offer divergent views around the use
of social media to fuel social movements in two major
markets—US & Brazil.
David Slayden, Tiago Ritter • #Activism
11:00 AM Holiday Inn: Lantana BR
The Latino Digital Landscape:
Insights & Solutions
Exploring the divide between the investment made in
digital to reach Latinos and the opportunity for inves-
tors, startups and organizations.
Ana L Flores, Kety Esquivel • #techlatino
11:00 AM Wanderlust
Personalize Mobile: Balancing
the Creepy Continuum
Learn how businesses use mobile to dramatically boost
ROI through personalized messaging. Sponsored by
Urban Airship.
Elizabeth Robillard, Peter Roybal, Scott Gold-
berg, Scott Michaels • #mobilesat
12:30 PM HGI: Colorado
Stop & Frisk: Racial Profiling
in Digital & Social
Edward Montes, Marvin Barksdale • #stopfrisk
12:30 PM HGI: Red River
Separate But Equal 2.0
This panel will discuss key solutions to get African and
Latino Americans in more notables positions within the
technology world.
Amy Schapiro, Andre Briggs, Jason Smikle, Ryan
Stoner • #separate
12:30 PM Holiday Inn: Sunflower RM
The Biggest Collaborative Street Art Gallery
Meet Instagrafite - The Biggest Collaborative Street Art
Gallery of the World that is from Brazil and has more
than 780 thousand followers.
Marcelo Pimentel, Marina Bortoluzzi • #grafite
12:30 PM Holiday Inn: Lantana BR
Technology's Impact on Impact Investing
Former Mexican President Felipe Calderon and impact
investing pioneer Vince Molinari discuss the future of
impact investing.
Felipe Calderon, Vincent Molinari • #sxswimpact
12:30 PM Wanderlust
Location Based Marketing:
Beyond Advertising
Harness the power of mobile location. Hear how lead-
ers are using location data to move beyond the geo-
fence. Sponsored by Urban Airship.
Asif Khan, James Keller, Michael Richardson,
Ritu Makkar-Varma • #mobilesat
3:30 PM HGI: Colorado
The Creativity (R)Evolution
Discover how you can take the spark of Creativity (R)
Evolution and use it as the impetus to push yourself to
create betterness.
Denise Jacobs • #REvolution
3:30 PM HGI: Red River
New Technologies Revolutionize
STEM Education
Learn how adopting educational technologies has revo-
lutionized the way students perceive, understand and
apply STEM to their everyday lives.
Kim Magloire • #stemedu
3:30 PM Holiday Inn: Sunflower RM
Blogueras Latinas & the
Importance of their Voice
Check out this panel to discover how Blogueras Latinas
(Latina Women Bloggers) are becoming unique influ-
encers and content providers.
Nicole Presley, Paulina Artieda, Sara Calderón,
Stephanie Guerra • #Blogueras
3:30 PM Holiday Inn: Lantana BR
Trustparency Study: How to
Build Natural Brands
A neuroscience study by DRAFTFCB to understand how
TRUST could leverage the relationship between con-
sumers and brands in the digital world.
Lia Bertoni, Pedro Cruz • #open2trust
3:30 PM Wanderlust
Mobile Loyalty Lifecycle: A
Battle for Screen-Time
Sponsored by Urban Airship, learn how to earn and
keep a position on consumers' mobile devices when it
comes to your brand.
Alyssa Meritt, Chris Marley, George Mudie,
Michael Griffith • #mobilesat
5:00 PM HGI: Colorado
Co-Parentology: How Tech is
Empowering Parents
Arvin Poole, Elizabeth Vandewater, Francesco
Cardoletti • #TechParent
5:00 PM Holiday Inn: Sunflower RM
Argentina's Creative & IT Sector in the U.S.
Argentina combines innovation capabilities, techno-
logical readiness and first-class creativity and is now
an international player.
Cecilia Nahon, Cesar Donofrio,
Silvina Moschini • #ITArg
5:00 PM Holiday Inn: Lantana BR
How South America is Redefining
Internet Democracy
Is South America redefining Internet democracy?
Emiliano Rodriguez Nuesch • #SouthHaven
5:00 PM Wanderlust
Mobile Means Business: Learn
How to Get Ahead
Mobile is everything. It requires a complete and total
mobile integration into their business strategy. Spon-
sored by Urban Airship.
Arlie Sisson, Brent Hieggelke, Kevin Hurst, Ted
Schadler • #mobilesat
SUNDAY, MARCH 9
11:00 AM Holiday Inn: Sunflower RM
Latinos: The Next Social Superstars
We'll provide the basic blueprint for how Latino content
creators and talent can generate their own opportuni-
ties and maximize exposure.
Beatriz Acevedo, Doug Greiff • #latinostar
11:00 AM Holiday Inn: Lantana BR
Agile Methodologies from
an Agile Continent
Agile-PODs, a model that aligns Biz and Tech. Self-regu-
lated teamworks & collaboration across skills, partners
and country borders.
Andres Angelani, Pablo Brenner • #Agile
11:00 AM Wanderlust
Intimacy Via Internet Communities
Sponsored by Hill+Knowlton, this panel explores how
online communities are evolving in a way that is uniting
people around specific issues.
#OLIntimacy
12:30 PM Holiday Inn: Sunflower RM
Inserting the Innovation Gene into Your DNA
How can we promote sustainable innovation within our
organizations? Can we always be a good fit to compete
in a time of exponential change?
Guibert Englebienne • #techsocial
12:30 PM Holiday Inn: Lantana BR
Latinas As New Leaders in Tech Innovation
Latinitas and panel partners can discuss the true sleep-
ing giant—Latina females as a demographic of technol-
ogy consumption and innovation.
Byrdie Franco-Rocha, Laura Donnelly Gonzalez,
Leslie Leal-Gauna • #leadlatina
SXSW 2014 Interactive Festival
188
189
SXSW 2014 Interactive Festival
PARTNER PROGRAMMING
AT&T, BLACKHEART, CITY HALL, HGI, HOLIDAY INN, LAMBERT'S BBQ , RADISSON, WANDERLUST
SPECIAL
PROGRAMS
