SXSW Interactive 2014 Program Guide: Tomorrow Happens Here
Issue link: http://read.uberflip.com/i/265255
SXSW 2014 Interactive Festival 96 97 SXSW 2014 Interactive Festival ENTERTAINMENT & IMMERSION THE DRISKILL HOTEL: 604 BRAZOS STREET 12:30 PM Driskill Hotel: Jim Hogg Check Online for Session Scheduled in This Timeslot Things change! Check our online schedules at schedule.sxsw.com or SXSW GO, our, mobile app, to find information about what will occur in this room at this time. We're sure it'll be really cool, whatever it is! #schedule 12:30 PM Driskill Hotel: Maximilian Drones in Sports: The Sky's the Limit College football has evolved into a multi-billion dollar enterprise. Drones have become more than spy machines that patrol the skies. Now, in a strange twist, the two are working together to shape the future of the sports world. Where it goes next... well, the sky's the limit. Ty Hildenbrandt, Ryan Baker Dual • Beginner • #Drones 3:30 PM Driskill Hotel: Driskill Ballroom Innovation in Big-Time College Football What does it take to compete at the highest levels of college football? What innovative schematic, cultural and organizational advantages could you create? This enlighten- ing one-on-one interview will go deep with one of the brashest and boldest young leaders in sports—Texas Tech's Kliff Kingsbury—about how to tackle these challenges. George Schroeder, Kliff Kingsbury Dual • Intermediate • #disruptCFB 3:30 PM Driskill Hotel: Maximilian Notre Dame & Spotify: Our Playlist, Our Story How did Notre Dame Athletics use Spotify to sell tickets, increase viewership, and show fans and recruits the personalities behind our teams? Fighting Irish Digital Me- dia and Spotify will tell you how our partnership augmented our social media strategy, as well as demonstrating how a partnership with a collegiate athletic brand widens the footprint of emerging social platforms. Christianne Harder, Jordan Gremli Dual • Intermediate • #NDSpotify 5:00 PM Driskill Hotel: Driskill Ballroom The Reel Score: Storytelling Through Sports A spirited discussion between and among some of the best creators of sports-related content in today's multi-platform, genre-hopping media landscape. This session is a part of the brand new SXsports programming at SXSW 2014. Danny Meiseles, Jonathan Hock, Lucy Walker, Mike Tollin Panel • Intermediate • #reelscore 5:00 PM Driskill Hotel: Maximilian Baller Status: Sports Brands' Impact on Culture Every baller wants to be a rapper and every rapper wants to be a baller. With the rise of social media, sports and culture are tied together like never before. This session will discuss how adidas has found success leveraging cultural trends to influence sports marketing and vice versa. And how social media is at the heart of it all. Jon Wexler, Lia Vakoutis Dual • Intermediate • #Baller SUNDAY, MARCH 9 11:00 AM Driskill Hotel: Driskill Ballroom Crushing Second Screen: The Ultimate TV Companion With more than 8 million downloads, the WWE App syncs to WWE's weekly television programs to deliver an unparalleled "second screen" experience. In this panel, we explore the successes (and failures) of WWE's innovative Second Screen product—one that is measurably the most active and engaging companion TV experience available for any episodic program on television today. John Cena, Perkins Miller, Stephanie McMahon Panel • Intermediate • #UltimateTV 11:00 AM Driskill Hotel: Jim Hogg Check Online for Session Scheduled in This Timeslot Things change! Check our online schedules to find information about what will occur in this room at this time. We're sure it'll be really cool, whatever it is! #schedule 11:00 AM Driskill Hotel: Maximilian How Future Star Athletes Are Being Discovered Nate Silver said that "drafting and developing talent properly still represents the greatest value-add to a sports organization." This presentation will discuss how the scouting process has evolved and highlight the various technologies that are carrying the industry forward. Avi Stopper, Kai Sato Dual • Intermediate • #SportStars 12:30 AM Driskill Hotel: Maximilian Sports Betting in the Mainstream Media Before, the massive demand for sports betting content was simply ignored by the mainstream media. Now, the absence of social media gatekeepers has offered an ini- tial hint of the latent demand for sports betting content. This session will touch on how betting is part of the general sports conversation and an acknowledged popularity- driver for all major American sports RJ Bell Solo • Intermediate • #SportsBet 12:30 PM Driskill Hotel: Driskill Ballroom Heads Up: Concussions in Sports A multifaceted look at the NFL's current state of concussions, providing the view of former players, medical experts and those in charge of advancing the technology to improve player safety. Chris Nowinski, Craig Anderson, Domonique Foxworth, Will Brinson Panel • Advanced • #HeadsUp 3:30 PM Driskill Hotel: Driskill Ballroom NASCAR, NBA, MLS: Storytelling to Build Affinity Sports leagues have reshaped business models and found remarkable success in tell- ing stories that draw consumers even deeper into their product. Three of the brightest minds in sports marketing will discuss style and structure, mode and medium, and what the future of storytelling looks like in a digital-first world. Howard Handler, Jackson Jeyanayagam, Melissa Brenner, Steve Phelps Panel • Intermediate • #SXStories 3:30 PM Driskill Hotel: Jim Hogg Where Are the Fans? What Happened to Traditions? Has the second screen mobile experience at stadiums ruined the traditional fan experience? Are we letting marketing gimmicks kill the true love for a sport and its traditions? Should US sports strive to be more like European soccer leagues with their traditions and fandom? Is it time we swap the mobile marketing glitz for tried-and-true traditions? Mark Drosos, Mark Pannes Core Conversation • Intermediate • #FANvsPHONE 3:30 PM Driskill Hotel: Maximilian The Printed Athlete: Sports Embraces 3D Printing From 3D-printed high-end parts for F1 race cars to multi-colored 3D-printed footwear prototypes at Nike; the opportunities offered by the new manufacturing process has the chance to transform how athletes and customers interact with the games they love. This talk focuses on how 3D printing technology already has and will continue to revolutionize sports. Jeff Beckham, Mike Vasquez Dual • Intermediate • #3dsports 5:00 PM Driskill Hotel: Maximilian Connected TVs & the Future of Sports Entertainment Sportvision has been instrumental in changing the ways fans watch sports while creating the next generation of sports entertainment. The data being collected by Sportvision has the potential to take the sports viewing experience to the next level by allowing fans to play along with games in real time. The purpose of the panel is to address sports in the future. Hank Adams Solo • Intermediate • #Sports FESTIVAL SESSIONS