SPRING2014
21
STAFF WEAR
ADDS VALUE
TO YOUR BRAND
Reason #1
• Encouraging staff wear that incorporates the facility's logo
and colors creates brand awareness among your members and
potential members. Your brand becomes recognizable, and you
create a connection between you and your target market.
Reason #2
• Image is key in any industry. Professional apparel creates an
image of organization, reliability and consistency. Staff wear gives
your team members confidence and allows your customers to feel
comfortable approaching them, as they appear ready and willing
to assist members.
Reason #3
• Staff wear promotes team spirit United by the facility's unique
brand, staff members experience a sense of belonging.
Reason #4
• Free advertising can benefit any organization. Staff members
in professional apparel provide advertising for your facility.
It is important to emphasize that staff members represent
the facility when they are in uniform, whether they are
on or off the property.
Reason #5
• Professional staff wear improves customer service.
Customerscan recognize staff members quickly and
easily so that staff members can answer questions and offer
services. Apparel establishes coherence among team members,
who promote the brand of the facility together.
by Rebeka Beteivaz, Score Sports
B
randing–from the style of your logo to your business
philosophy–is reflected in everything you do, from the color
you paint your walls to how you answer the telephone. Can your
customers recognize your brand when they come into contact
with the staff at your facility? Are your team members visibly in
sync with the facility's identity? Staff wear can add value to the
brand of your facility. Here are five reasons for properly outfitting
your staff.
