SXSW Music 2014 Program Guide
Issue link: http://read.uberflip.com/i/270673
SXSW 2014 Music & Media Conference | 13 CAREER ACT: The Flaming Lips DEVELOPING NON-US ACT: CHVRCHES DEVELOPING US ACT: Haim SXSW OVERVIEW SXSW GRULKE PRIZE The Prize, awarded in three categories, was developed last year in honor of our friend and colleague Creative Director Brent Grulke, who passed away on August 13, 2012. Brent Grulke had a lengthy career in many aspects of the music industry from music editor at the Austin Chronicle to sound engineer or tour manager for many Austin bands as well as production and sound engineer in clubs in San Francisco. He later moved to Los Angeles to become the manager at Spindletop Records which eventually led him back to Austin where he was the longtime Creative Director of the SXSW Music Festival. Brent's love of music and the spirit of the festival is reflected in the three Prize categories: Developing US Act, Developing Non-US Act, and Career Act. The Developing Act Prize is for artists who are breaking new ground with their creativity and show the most promise in achieving their career goals. The Career Act Prize is for an established artist who appears at SXSW to reinvent themselves or launch an important new project. It's been exciting to track the trajectories of both Haim and Chvrches' careers post SXSW 2013, and of course The Flaming Lips continue to innovate. We can't wait to see who emerges from this year's festival. "We are so honored to have won this award, we've played some of our best shows at SXSW. We have gained so much from our experiences at the festival and are so happy to be in such great company. We can't wait for next year." – Haim "We were humbled and honoured to receive this prize. Not only on account of its nature, but also in light of all the sensational talent that was in attendance that week in Austin. SXSW 2013 was a fantastic experience for us, playing alongside incredible musicians and forging new friendships. You can't ask for much more than that!" – Lauren Mayberry, CHVRCHES "What a great surprise and wonderful acknowledgement. We always knew there was a true weirdo and visionary behind the creation of SXSW. And for us to receive this wonderful recognition is akin to the Tin Man receiving his heart from the Wizard of Oz." – Wayne Coyne, The Flaming Lips SXSW 2013 GRULKE PRIZE WINNERS HONORING BRENT GRULKE, SXSW CREATIVE DIRECTOR Brent Grulke, 1961-2012 BRIAN BIRZER RITA QUINN GLEN BROWN MARK DAVIS / GETTY IMAGES