SXSW Music 2014 Program Guide
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46 | SXSW 2014 Music & Media Conference SXSW OVERVIEW THE MUSIC, FILM AND INTERACTIVE INDUSTRIES CONVERGE AT SXSW CONVERGENCE EVENTS Tuesday is Convergence Day We're offering Music, Film and Interactive attendees a taste of the SXSW Platinum badge experience with what we call "Convergence Day." Only on Tuesday, March 11, the 4th floor of the Austin Convention Center will be open to all SXSW badges. With featured Interactive and Film sessions, as well as the first day of Music conference programming— you won't want to miss out. TUESDAY MUSIC PROGRAMMING AT THE AUSTIN CONVENTION CENTER These special convergence sessions are open to all SXSW badges. See page 110 for complete panel descriptions. SOCIAL GOOD HUB The SXSW Social Good Hub brings together digital creatives, entrepre- neurs, filmmakers and other SXSW attendees focused on social change. Stop in to network with fellow registrants interested in the greater good or attend one of our special events throughout the day. MUSIC HACKATHON CHAMPIONSHIP This new event brings together the best minds in music and technology to re-invent the music business for artists, bands, and fans. The SXSW Music Hackathon will take place over a 24-hour period from Wednesday, March 12th - Thursday, March 13th at the Hilton Austin Downtown, with the Championship Awards Show to follow on Friday, March 14. MEET UP PAVILION The SXSW Trade Show Meet Up Pavilion connects you with other industry professionals - be it for business, brainstorming or inspiration. This centrally located space offers a variety of meet ups and workshops that explore important themes in the Interactive, Film & Music industries. Open to all badge types Sunday, March 9th through Wednesday, March 12th. Highlights include: Intellectual Property IQ: A Workshop For Artists, Developers, and Entrepreneurs, the Connected Media Experience Meet Up – featuring Sony Music Group, Microsoft and Warner Music Group, and the Create Your Own Mobile Radio Experience Meet Up – featuring AvenueLive. NEXT STAGE Next Stage draws inspiration from emerging technologies and new perspectives in the Film, Music and Interactive Media industries. This space offers insights and education through panels, solo presenta- tions and performances, featuring both established brands and rising talent. On Tuesday check out "What Does the Future Sound Like?" to learn more about 3D sound and come back Wednesday for "Hip Hop's Culture of Entrepreneurship." DIGITAL MUSIC LOUNGE The newest tech/music mash-up at the SXSW Trade Show, the Digital Music Lounge is an umbrella space for innovative companies targeting the digital music arena. Features Rock Lobby, DropKloud, Vicci, theDrop Inc, Music Punk, and Muzico International. One of the core strengths of the SXSW experience is the concentrated intersection of the creative industries, from Music to Film to Interactive and beyond. Here are just a few highlights related to this unique convergence at SXSW 2014. #NewRules for Reaching Millennials Through Music 9:30am - 10:30am, ACC Room 18ABC Execs at REVOLT TV discuss engaging Millennials. Event Cinema: Taking Rock 'n Roll to the Big Screen 11:00am - 12:00pm, ACC Room 12AB The ins and outs of rock shows as theatrical releases. Stronger Than a Séance: Resurrecting Jerry Garcia 12:30pm - 1:30pm, ACC Room 12AB Tour the shrine to the master Deadhead and the connection to social-digital. Breaking Big with Sync, 2nd Screen & Smart Devices 2:00pm - 3:00pm, ACC Room 12AB Maximize licensing money and promotion on new tech. Is 2014 the Return of the Home Stereo? 3:30pm - 4:30pm, ACC Room 12AB Explore the resurgence of the high-tech living room hi-fi. SXSW Conversation: Rahm Emanuel & Michelle T. Boone 3:30pm - 4:30pm, ACC Ballroom D The Chicago Mayor discusses the enduring Chicago music scene. SXSW Interview: Neil Young 5:00pm - 6:00pm, ACC Room 18ABCD The rock icon unveils his new audio venture and more. IT TAKES A STARTUP VILLAGE The SXSW Music Startup Village brings together the startups, entrepreneurs, investors and digital tastemakers within the SXSW Music Conference. Located on the 4th floor of the Downtown Austin Hilton, this space show- cases the various music-related startup events on Tuesday, March 11. It Takes Money to Make Money: Alternative Funding 11:00am - 12:00pm Fund your music company with non-traditional methods. Elevator Pitch Session 12:30pm - 1:30pm Fast-paced, one-minute startup/idea pitches. The 7 Hottest Topics in Web Music Tech in 2014 3:30pm - 4:30pm Quick-fire discussions on music tech's top issues. A&R for Music-Tech 5:00pm - 6:00pm Learn how tech and music can communicate effectively. INTERACTIVE + FILM + MUSIC = EPIC MEET UPS On Tuesday, March 11, various Interactive Meet Up venues are open to Music and Film attendees to maximize opportunities for connection. Don't miss the chance to mingle at get-togethers such as the Steampunk Meet Up, Bike Culture Meet Up, Music Meets Tech Meet Up and many more. FUTURE OF MEDIA & CONTENT DELIVERY PROGRAMMING at The Driskill Hotel is a Convergence track open to all badge types all day on both Monday and Tuesday. See the online schedule for full listings.