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ranking judicial officer in Azerbaijan was so
moved by my giving him two of the dolls—
one for each of his daughters—the next day
he insisted that I accept a small vase that
was a family heirloom."
College football sideline reporter
heather Cox partnered with the IPC in the
fall and took photos of spuddy Buddy at
iconic college football locations and intro-
duced him to a few other mascots as well
But what's most interesting about
spuddy Buddy, the costume or the plush,
is his universal appeal. Meredith Vieira,
the former tODAY show anchor, appeared
with a little spuddy Buddy on her shoulder
while reporting the morning news and UsA
today ran an outstanding photo of a san
Diego state University football player hold-
ing the famous Idaho Potato Bowl trophy
with his arm around spuddy Buddy. And
we can't forget the pets who covet their
spuddy Buddies more than any other toy.
I could list a thousand other appear-
ances spuddy Buddy has made over the
years, and each is heartwarming and some-
times humorous. he's become an icon for
the Idaho potato brand and one that we're
very, very proud of. PG
