2014 Resource Directory

For the Business of Apparel Decorating

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20 1 4 M i d - M a rc h Printwear | 19 18 | Printwear M i d - M a rc h 20 1 4 or 20) in a row. While I understand the inclination, the execution is only going to annoy people. No one wants to be bombarded with a large number of posts from a single account at one time. This technique will generally result in your account being ignored at best and unfollowed at worst. Alternate action: If you want to knock out a bunch of posts at once, write them and then schedule them to post at different times. Be monotone Let's face it, every post you create isn't going to be a home run. Some will get a lot of attention, some, a little, and others, none at all. If all you do is post the same thing over and over again, you'll soon find that those who are following your feeds will get bored and move on. Alternate action: The trick here is to vary what you post. You can send the same message but make sure you're presenting it in different ways. Constantly Cross-promote A little cross promotion is fine, there's nothing wrong with inviting your Twitter followers to your Facebook page, or mentioning the latest cool thing you pinned to Pinterest on your Twitter feed. Cross promotion only becomes a problem if you're doing it constantly. Alternate action: Make sure your message is tailored for and easily viewable on whatever platform you're using at the time. If someone is on Twitter, they may not choose to go look at your photo on Facebook. The idea is to hook people where they are, not to post useless messages telling them to go somewhere else. post the same thing aCross all platforms Tweets are 140 characters. Pinterest and Instagram are primarily about pictures. Each social media platform requires messages to be structured in a slightly different way if they are to be effective. While the content of the message may be the same, the method of effective delivery can vary quite a bit depending on the platform. Alternate action: Make sure your messages are structured to be effective on the platform on which they appear. automate and ignore Social media can be time-consuming. Social media management options do exist and automation is not necessarily a bad thing. One claim that is often made is that automation can help with that problem. But, if someone comments on a post on your feed and doesn't get a response until weeks later, that's bad. It should also be noted that things can change in an instant, and a post that seems like a good idea three weeks ago may not be a good idea today. Alternate action: The trick is to make sure that someone is still watching the feeds and being responsive. Monitoring and responsiveness, even if your feed is mostly automated, is key. don't use Business pages Facebook offers Pages for businesses and brands. Pinterest has a business option, as does Twitter. These social media sites offer business options because they know that businesses need more analytic feedback and want more options for advertising and monitoring the competition than individual users do. Alternate action: Take advantage of the additional services that business pages offer. It will help you understand your followers and fans, help keep business separate from personal, and help make your business branding appear more professional. So there you have it—13 common bad habits for social media and an even 13 ways to break them. Follow these guidelines and use your best judgment to make your social media efforts pay off. How To... Fail aT Social media pw PW_MidMarch14.indd 18 2/28/14 1:03 PM

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