2014 Resource Directory

For the Business of Apparel Decorating

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20 1 4 M i d - M a rc h Printwear | 27 26 | Printwear M i d - M a rc h 20 1 4 Resize Resize A s embroiderers, we hope our customers decide to create designs suited to the most common apparel applications at the outset of their project. Sadly, customers request existing logos on garments unsuited to the current rendition far more often than they plan ahead. It is inevitable that we will be asked to resize/ reformat existing designs. Decorators know the rule of thumb that designs tolerate a maximum of about a 15 percent change in scale before problems emerge in stitch quality, but that's an oversimplification. Far from a simple matter of percentages, there are a host of factors that determine how well a design scales. Though we can, and, ideally should, re-digitize designs for each application, it may be possible to save time and effort by carefully scaling and editing existing designs, so long as we pay careful attention to the elements most likely to execute poorly when scaled. If we are able to evaluate designs with an educated eye, we can see what will and will not translate from size to size, and determine what can and can't be salvaged in a given design. With that knowledge, we can make solid recommendations to our customers for the most efficient way to resize. Or, in the case that resizing is not an option, we can communicate what we can do to integrate a difficult application. In either situation, we can not only make our lives easier, but produce quality, cohesive treatments that complement any garment Resize The original letter- ing is a standard keyboard font. at full jacket-back size, the filled-in loops in the 'o' and the clumsy stroke that starts the m, as well as the junc- tion points in all the letters, give the piece a poor quality finish. These same features wouldn't show at standard left chest sizes. (all images courtesy celeste Schwartz) b y e r i c h c a m p b e l l How To... ...and still retain quality Embroidery BRTHR-007283 • 7.125x4.875 • Printwear ad Sourcebook HP • EGC Group • (516)935-4944 WANT TO LEARN MORE ABOUT SPENDING LESS? 1.877.996.9411 OR WWW.GT3PRINTERS.COM • 20% Lower Ink Cartridge Costs for Lower Cost Per Print [1] • White Ink Agitation Feature for up to 60% Reduction in Ink Waste [2] • Improved Maintenance Process Helps Improve Efficiency • Enlarged Print Area (up to 16" x 18") for Greater Versatility [3] • LAN/Ethernet Connectivity for Faster Data Download Speeds [4] • Interchangeable Platens for Printing on T-shirts, Caps, Hoodies, Coasters and More [5] • Onsite Training and Support Available [5] • Uses Brother™ Printhead Technology Lower Ink Costs, Less Maintenance. ‡ Valid February 1, 2014 - April 30, 2014 NO PAYMENTS FOR THE FIRST 30 DAYS PAY AS LOW AS $556/ MONTH PLUS TAX AND EXTRAS ** FOR 36 MONTHS † THE ENHANCED GT-3 SERIES GARMENT PRINTERS Follow us on: ▲Applies to machines purchased after 1/1/14. After 90 days, customer responsible for travel related to parts replacement. See limited warranty for details. For warranty, contact your Brother Sales Representative or visit F U L L 1 Y E A R BU M P ER -TO - BU M P ER I N C L UD E S P R I N T H E A D S ▲ Specifications subject to change. Images for illustrative purposes only. Samples shown may require white ink model GT-361/GT-381. ‡Compared to previous Brother garment printers. [1] 20% lower applies to 380cc ink cartridge vs. previous Brother cost. [2] Based on internal testing using the white ink agitation feature and maintenance method as suggested by manufacturer. Results will vary based on user environment. [3] Requires large platen for operation (additional purchase required). CMYK+White ink maximum print area is 16" x 17". [4] Based on internal timed tests conducted by Brother of data transfer via Ethernet vs. high speed USB connection. Times may vary, depending on file size. Ethernet cable not included. [5] Additional purchase required. †This lease offer is valid between February 1, 2014 and April 30, 2014. This offer is valid only on the lease of a new Brother Series GT-341, GT-361 or GT-381 Garment Printer (GT Printer) or GT Printer with select heat press and/or pretreat auxiliary equipment leased directly from Brother International Corporation ("Brother") and is valid within the United States only. The term of the lease shall be 36 months. Monthly payments equal to 1/36 of the initial MSRP price (the purchase price divided equally by the number of months in the finance period) are required until the full promo price is paid in full. No finance charge will be assessed if: (A) the promo price balance is paid in full within 36 months, and (B) all minimum monthly payments are paid when due. Otherwise, the lease may be terminated and/or penalties and interest will be applied. All potential lessees must successfully complete a full credit review and be approved by Brother. Brother reserves the right to withhold approval in its sole discretion. Furthermore, Lessee shall sign an Equipment Lease Agreement which sets forth the terms and conditions of the lease in more detail. Brother reserves the right to discontinue this offer and leasing program at any time. Standard terms apply to non-promotional purchases and optional charges, including $350 document fee, taxes, $1,500 installation fee, $300 freight charge for GT printer only; $650 for GT printer and approved heat press and/or pretreat auxiliary equipment; within continental US (by quote for HI, AK, PR) equipment, delivery, training or auxiliary items. See for details. Not to be combined with any other promotion, with exception of 3rd party promotions from and InkSoft. See for details. **GT-3 Series advertised starting monthly payment of $556 plus tax and extras is GT-341 MSRP of $19,999 amortized over 36 months. ©2014 Brother International Corporation, Bridgewater, NJ. All rights reserved. Brother Industries Ltd., Nagoya, Japan. PW_MidMarch14.indd 26 2/28/14 1:05 PM

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