For the Business of Apparel Decorating
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20 1 4 M I D - M A RC H PRINTWEAR | 29 or accessory. 6 SHOW STOPPERS T h e f o l l ow i n g e l e m e n t s s h o u l d immediately cause concern when resizing. If you recognize any of these, it's best to inform your client that the design will require alteration. Very small lettering: Small lettering is especially troubling when downscaling. It causes so much concern because lettering is inherently recognizable—any incongruity can cause it to look poorly executed or illegible. When downscaling satin-stitched lettering of just under 5mm in height to any great degree, you may be forced to re- digitize the text in manual straight stitches to achieve the smaller size. Many customers dislike the blocky look of manual small lettering, and in light colors, the shadows at stitch penetration points can make the text look dotted or broken. If the rescaling isn't drastic, there's a possibility you can use a satin-stitch font or digitize satin-stitch lettering meant to maintain quality at the smaller size (i.e. letters that have gaps and columns that are approximately 1-1.2 mm in width and fit into the area provided). One may also choose to move or remove text that is placed within the graphical element, or, space permitting, leave text at the current size even when downscaling the remainder of the logo. Keep in mind that, when up-scaling tiny, straight stitch lettering, it will look thin, sparse, and overly geometric. Moreover, even small satin-stitched lettering is often edited to 'open up' difficult areas (cross bars of As are dropped down, lowercase Es are made more open in the counter). These may need a great deal of editing or outright replacement when up-scaling to avoid an unbalanced, overcompensated look. Straight stitch detailing/shading: In the case of extensive scaling, designs that look like an engraving or woodcut, and those rendered largely in straight stitches will likely require recreation. The spaces between straight stitch details are manually-drawn and, unlike the lines of stitching present in a standard fill, are not refactored by your software when scaling. Thus, as thread thickness remains the same, the spacing between shading lines is altered. This means that downscaling ™ Seeing spots? Does your screen opener or on-press color change have you Switch to our and see clearly again! 1 . 8 0 0 . 5 3 8 . 5 0 6 9 W W W . F R A N M A R . C O M PW_MidMarch14.indd 29 3/3/14 1:11 PM