2014 Resource Directory

For the Business of Apparel Decorating

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20 1 4 M i d - M a rc h Printwear | 33 have several proven font changes that you can count on. At that point you can begin to build a small collection of themes with different pieces that can quickly be used on new layouts to save time. There are three font adjustments I've identified that work and are consistently well-received by clients: a custom stencil, a thicker script, and a gothic style font. Once you see how easy these fonts are to create, you can apply the same effects to similar designs and start to create brand new looks with other fonts. Font Fundamentals Before editing type styles, it is useful to first consider some font basics in order to understand some of the rules that make an edited font look more professional. If you look at a common font, you will notice that it falls into one of several categories: script, serif, sans-serif, block, etc. Most fonts have been created for a specific purpose. Some are designed for legibility— serif fonts are used typically for large blocks of text, for example. Others are designed for display or signage—i.e. sans-serif fonts are often used for headings and signs. In order to avoid an exhausting description of the different qualities of the enormous categories of fonts, we can just look at the basics. Font styles usually have a baseline, a character standard for the x-height, a meanline, and specific theme elements that define the style (see Figure 1). It is not necessary to understand all of the terms related to typography, but it is important to notice how the distances in the measurements of a type style need to be consistent to create a specific style. Deviating from an established measurement in a font typically damages legibility and could make a design look poorly-designed, even to an untrained eye. T-shirt designs often use decorative or heading type fonts, which offers a little more allowance in manipulation. Creating an original stenCil Font A super popular font is a stencil look that has a slightly military, or official theme to it. Sports teams, fitness clubs, and a lot of business logos have utilized this style to create a tough-looking logo that has a stamped on, or constructed appearance. The great thing about this style of font is that it is super easy to create. The standard army stencil font is overused and boring, and just doesn't work well for a sports design (see Figure 2). A fast way to fix this look is to start with a simple sans-serif font. Then, take a rectangular piece in CorelDRAW and use the same size piece to create a knockout element for the different letters in the design. Duplicate the piece and rotate it into position for all of the different letters. Once it looks good, you can change it to the background color to knock out the elements or actually trim the pieces out of the original type. If you trim out the font, it becomes a graphic piece and is no longer editable like a font. This whole editing process takes just three steps. The final design can even have a distressed overlay to give it an extra sporty look (see Figure 3). editing a sCript Font For a logo The problem with most script fonts that are used for logo work is they have been used about a billion times and everyone is sick of them (see Figure 4). A great way to freshen up a dull script font is to use a decorative font that has a good look to Figure 2 Figure 3 While the standard "army" style font works for many designs, it is often overused in graphics and just looks off in certain context. in just three steps, you can take the overused "army" look, and turn it into something unique, while still keeping the "tougher" elements that work. PW_MidMarch14.indd 33 2/28/14 1:08 PM

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