Printwear

2014 Resource Directory

For the Business of Apparel Decorating

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20 1 4 M i d - M a rc h Printwear | 3 Contents | Mid-March 2014 | Volume 27 | Number 7 2 | Printwear M i d - M a rc h 20 1 4 © 2014 National Business Media, inc., all rights reserved. Print- wear (iSSN 1522-7898) is published monthly plus an extra issue in Mid-March by National Business Media, inc., 2800 W. Midway Blvd, Broomfield, cO 80020; (303) 469-0424; Fax (303) 469-5730. Subscription rates in the US: One year, 45; Two years, $80; Three years, $108. canada: One year, $76; Two years, $142; Three years, $201 (U.S. funds). Mexico/international: One year, $98; Two years, $186; Three years, $267 (U.S. funds). Periodicals Postage Paid at Broomfield, cO 80020 and additional mailing offices. USPS/Na - tional Business Media automatable Poly. POSTMaSTEr: Please send address changes to Printwear, PO Box 460353, Escondido, ca 92046-0353. all items submitted to Printwear become the sole property of Printwear and National Business Media, inc. and may not be reproduced without the written consent of the publisher. advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Printwear. Opinions ex- pressed in Printwear may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. On Our Cover Thanks to the artistic insights of Printwear art director Iveth Gomez for identifying imagery that suits the subject matter from Thinkstock.com. the HOW-TO HANDBOOK: TUTORIALS and ESSAYS 10 How to Hire tHe riGHt PeoPLe A business is only as good as the people working for it. David K. Anderson presents a proven strategy for finding the right mix of people to represent your company. 16 How to FaiL at SoCiaL MeDia Social media offers a wealth of marketing opportunities, so long as you can navigate the pitfalls of the online landscape. Kristine Shreve defines what not to do in order to see success. 20 How to PrePare a SCreen It's true that there is no "one way" to get to a printed image. But here, James Ortolani outlines all the important aspects of screen prep so you can fine-tune your own way. 26 How to reSiZe eMBroiDerY Erich Campbell is no stranger to re-size requests. He shares his tactics on how to up- and down-size designs, and provides clues on when it's best to start from scratch. 32 How to Create FontS To reach the next level in shirt design, make your artwork something that no other printer can duplicate quickly. Thomas Triming- ham shows you simple steps to create a whole new font. 36 How to DiVerSiFY witH SUBLiMation Want to expand profit without the expense of marketing to new clients? Jimmy Lamb explains how diversifying with sublimation can make you invaluable to your current customer base. 42 How to Get GooD DiGitaL reSULtS Navigate all of the variables in digital direct-to- garment/substrate printing. Brian Walker leads the way. 46 How to tUne into wHoLeSaLe oPtionS The blanks market is constantly growing, offering new styles, colors, features and more. Printwear offers resources to help keep you on the forefront of the wholesale scene. 26 PW_MidMarch14.indd 2 3/3/14 9:05 AM

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