2014 Resource Directory

For the Business of Apparel Decorating

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20 1 4 M i d - M a rc h Printwear | 41 tags, and a whole lot more. If you only do embroidery and/or garment printing, you are only going to get a small part of the potential revenue. Adding sublimation makes it possible to double or triple your revenue from one customer on a routine basis, which will produce an excellent return on investment for your sublimation equipment purchase. Diversify Sublimation is not limited to schools, sports and corporate. It can be used to generate products for virtually any market that you choose to pursue, including such unique niches as weddings, funerals, souvenirs, special events, hunting, fishing, cars, photo gifts, personalized products, and more. It's really up to you to decide how to apply it. At the end of the day, diversification is the key to profitability. Your customers might be spending less money with you simply because they are spreading it around for different purchases of different products. If you aren't in a position to capitalize on it, then you may just be losing out. pw in order to fully utilize the capabilities of sublimation, decorators will need to do some creative marketing. PW_MidMarch14.indd 41 2/28/14 1:27 PM

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