Printwear

2014 Resource Directory

For the Business of Apparel Decorating

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46 | Printwear M i d - M a rc h 20 1 4 20 1 4 M i d - M a rc h Printwear | 47 A s fashion weeks around the world wrap up, we're inundated with thousands and thousands of new styles, trends, colors and silhouettes for the upcoming turn of the seasons. From the designs showcased on runways from New York to Milan, a select few looks will be filtered through the lens of bloggers, editors, buyers, and, ultimately, consumers to create up-to-date wardrobes that reflect the signs of the times. In turn, we see these influences make their way to the wholesale channel through concept, silhouette, and color stories. This influence from the upper echelons of the fashion world help to expand decorated apparel's reach, effectively providing something for every type of end-user. Variety is a good thing. But, decorators unaware of the latest trends are now faced with savvier end-users who know exactly what they want. Accordingly, it is as important as ever to be up on the most current of style trends. Surely, when not printing, pressing or stitching, you, oh wise decorator, can be found scouring forums, websites, and the pages of Printwear for the latest in decorating techniques and tips. But, what about the substrates on which you're printing? While not nearly as intensive as studying practicum, researching the core of your business— the T, jacket, cap or scarf which acts as the canvas for your detailed designs—is just as important. If you don't have a solid, compatible foundation on which to build your embellishment, you're ultimately cutting your customers short. So, just how can you make sure you're hip to the hottest fashions? Luckily, there are plenty of resources at your fingertips that focus solely on the soft side of the business. where to Find what Inspiration for finding the perfect substrate can come from many places including your local mall or even the consumer publications that showcase apparel from retail designers. But to find the right substrate for a specific technique or niche client, look no further than the industry options you're already familiar with. what: trade articles Each month, Printwear features articles that offer insight on the latest apparel trends in specific genres, general products for any job at hand, and the best methods for decorating these products. Don't miss an issue. Sign up for a complete subscription. Where: printwearmag. com/subscribe45 what: Online resources For the times between issues, keep your focus with full articles, web exclusives, news, tips, exclusive How To... Tune Into b y c a r ly h o l l m a n - l o n g Wholesale Options all photography by John Mueller Photo, denver (www.johnmuellerphoto.com) PW_MidMarch14.indd 46 2/28/14 1:27 PM

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