April '14

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54 • RV PRo • April 2014 rv-pro.com with weight ratings of 30,000 and 45,000 gross pounds. "is is the same technology used in our Flip-Over systems," Bruenger states. "e ball can be flipped over so it is flush and out of the way when using your truck for other uses. Our hitch will not get in the way of someone wanting to pull a typical semi-trailer." Marketing, Merchandising & Tech Help Available To assist dealers, PopUp Towing sends out brochures, banners, and other displays for storefronts, as well as photos for mar- keting material. Display stands also are available for every product sold. "Simply buy the product you want to display and PopUp will send a free display stand upon request," Bruenger says. "is is a great program to get the product in front of the customers, which will increase dealer sales of the PopUp product lines." Bruenger says the company takes cus- tomer service seriously, as demonstrated by the fact that it makes it easy for customers to connect with the business via phone. "When you call our company, you are going to talk to a real person. You don't press 'one' for this or press 'two' for that," he says. "Customer service is what we strive to do. If we are not taking care of our cus- tomers, we are not doing our job." at assistance extends to technical help via phone and online. "If someone calls in with an installation problem, we are more than willing to help out anyway we can," Bruenger says. Mean- while, training videos can be viewed online (on YouTube and the company's website). Currently, there are two online videos, RV adapters and hitches, but the company is producing more. Recently, the company launched a new enhanced website (www.popuphitch.com) with more detailed information and a more modern look and feel, according to Bru- enger. Included with the new site design is a dealer locater that was added for the end consumer to find a local dealer in their area. "is not only helps the customer, but also helps the dealer bring in new customers from their area," Bruenger says. "We encourage both customers and dealers to review the videos for training and install purposes." Although the company's growth has been incremental over the past few years, the future looks bright for PopUp, Bruenger says, noting that its products are well-suited for compact pickups, and "so many more trucks nowadays are short-bed trucks." Below: Employee Grant LaForge packages an order of hitch adapters for shipment. All major U.S. parts distributors carry PopUps products and dealerships across North America stock the companies towing accessories. Above: Sales rep Nathan Bennett talks with a customer on the phone. Pop- Up prides itself on its customer service, as exemplified by the fact that calls are answered by employees directly and not an automated voice system. Left: The Young family acquired PopUp Towing in 2009 and have expanded the business and its product offerings since that time. RVPApr.indd 54 3/19/14 3:24 PM

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