April '14

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56 • RV PRo • April 2014 rv-pro.com rv-pro.com April 2014 • RV PRo • 57 W hile McGeorge's Rolling H i l l s RV S u p e r c e n t e r prides itself on excelling in every phase of its business opera- tions, the Ashland, Va.-based dealership in recent years has established itself as the go-to source for hitches and towing products in the region, according to Parts Manager Carl Muise. e product segment has had a corre- spondingly large impact on the company's bottom line. In 2013, the dealership sold and installed just shy of 500 towing pack- ages, becoming a leading installer of Reese, Husky, Blue Ox, Progress Mfg., PullRite and B&W brands, Muise says. "We sell mainly weight distribution, fifth wheel hitches, sway control hitches, as well as some add-ons like bike racks and cargo carriers," he says. A great deal has changed in terms of hitch and towing products since McGeorge's first opened in March 1973. Among the more significant changes is the fact that most new truck manu- facturers now produce their own pre- installed hitch equipment, changing the Virginia's largest RV dealer is a hitch and towing products powerhouse thanks to its wide selection of towing products and its continual focus on tech training. Hitched Up & Rolling: McGeorge's Rolling Hills RV By Jake Rishavy McGeorge's Rolling Hills RV identifies itself as the second-largest single-site RV dealership in the country. The dealership is a leading retailer of RVs from Fleetwood, Keystone RV, Cruiser RV, Prime Time, Zinger, Heartland, Forest River, Grand Design, Redwood, CrossRoads and Winnebago. PHoTos by Lee FRanCes Carl Muise (left), parts manager for McGeorge's Rolling Hills, and Ken Graso, assistant parts manager, stand in front of just a portion of the dealership's extensive RV inventory on the sales lot. The family-owned business was started by ed McGeorge in 1973 and now includes his two sons, who are part owners. RVPApr.indd 56 3/19/14 3:24 PM

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