April '14

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86 • RV PRo • April 2014 rv-pro.com rv-pro.com April 2014 • RV PRo • 87 Editor's note: Historically, conversion coaches have occupied their own space in the RV market, apart from the world of typical RV dealerships. However, with new players seeking to sell their conversion coaches through dealerships, and factory-direct conversion makers establishing relationships with dealerships and service shops to repair those coaches, a feature article in RV PRO on the subject of conversion coaches seemed particularly timely. TAMPA, Fla. – As the mega-yachts of the RV world, conversion coaches offer the ulti- mate in luxury, performance, comfort, and customization – at prices starting at $1.1 million and ranging up to $2.6 million. Given their sticker price, the market for these custom motorhomes is small, but sales are growing, as was demonstrated at the 2014 Florida RV Super Show, where conver- sion coach manufacturers reported healthy demand for their products. Shells for Conversion As the next step above high-end production motorhomes, conversion coaches have one big primary difference: ey're built on a specially built commercial-grade bus shell by Prevost Car of Quebec, Canada, a wholly-owned subsidiary of Volvo. Currently, Prevost is the only manufacturer building shells for conversion, according to Steve Zeigler, director of business development for the Bus Shell Sales Division. While these all-stainless steel framed coaches share all the mechanical and structural As seen at the recent Florida RV Super Show, demand for the highest dollar segment within the RV industry is on the upswing. Photos courtesy of emerald coach Conversion CoaChes: M ansions on eels By Chris Dougherty RVPApr.indd 86 3/19/14 3:41 PM

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