THE SHOP

Performance & Hotrod Business May '14

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10 n Performance & Hotrod Business n May 2014 ReadyLIFT Hires New Brand Manager ReadyLIFT Suspension, Anaheim, Calif., recently hired Vincent Pistonetti as its new brand manager for its street and off-road product lines. Prior to joining ReadyLIFT's marketing team, Pistonetti spent the past four years at K&N Engineering, where he was instrumental in coordinat- ing marketing and advertising programs, according to ReadyLIFT. "I am very excited to take on this new challenge, and I look forward to collaborating with the wealth of knowledge and experience already driving ReadyLIFT forward," Pistonetti said. "It is truly a privilege to work with a company that has such a large array of high-quality product lines, as well as one as respected in the industry as ReadyLIFT." Pistonetti is eager to strengthen ReadyLIFT's presence in the market and is ready to design new marketing and brand strategies across the full spec- trum of advertising mediums, the company noted. "Having Vince on the team with his wealth of experience and industry knowledge will add more power and punch to an already strong marketing presence we have established in this industry," said Scott Poncher, owner and CEO of ReadyLIFT. Go Rhino! Welcomes Regis Finn Brea, Calif.-based Go Rhino! Products recently appointed Regis Finn as its new director of marketing. Finn has more than 25 years of experiencing heading the marketing departments at a variety of aftermarket com- panies, including B&M Racing and Performance, Hurst Shifters, McLeod Clutches, Hurst Performance Vehicles and Classic Chevy 5 Speed, according to Go Rhino! In his new role at Go Rhino! Products, Finn plans to lead a number of new marketing projects, including a new state-of-the-art website, a revised catalog, updated ACES and PIES data, monthly newsletters, weekly new- product releases and heavier social media involvement. Finn also serves as the chair-elect of the SEMA Emerging Trends and Technology Network (ETTN) and is the past chair of the SEMA Racers Against Street Racing (RASR) task force. Belt Drives Limited Acquires Blower Drive Service Anaheim, Calif.-based Belt Drives Limited (BDL) recently acquired Blower Drive Service (BDS), a manufacturer of superchargers and supercharger components based in Whittier, Calif. "I'm proud to announce that my company has come to an agreement with the Railsback fam- ily, who have owned BDS since its inception, to buy their company," said Steven Yetzke, owner of BDL, in a press release. "BDL has been making supercharger pulleys for many years and we are heavily involved with and support drag racing. We have sponsored several Top Fuel bikes through the years, so this acquisition made perfect sense for me, my company and BDS." Norma Iskenderian, who has been managing BDS for more than 20 years, has agreed to main- tain her present position, and (former company president) Craig Railsback also will stay with the company to work on special projects, according to Yetzke. The sale of the company will not interrupt the day-to-day business of BDS, which will continue to be based at its current headquarters in Whittier, the press release noted. The engineering, assem- bly and sales departments will also remain at the location, while some of the manufacturing will be moved to the BDL plant in Anaheim. Autoshop Solutions Websites Recognized Apex, N.C.-based Autoshop Solutions, an automobile website design and Internet market- ing company, has four winning websites in Auto Inc. Magazine's 2013 Top 10 Automotive Repair Websites. Atlantic Motorcar Center, Kinney's Automotive, Valley Automotive and Mike's Kars, automotive businesses that had their websites built by Autoshop Solutions, received the awards, according to a press release. "Website design trends and Internet marketing are constantly changing," said Margaret Klemmer, vice president of operations at Autoshop Solutions. "We're encouraged by the fact that our websites consistently place in the top 10 of auto repair websites across the country because we always work hard to make sure our customers get websites that truly work for them. These awards validate our ability to evolve and innovate our product for the benefit our clients." Judges review hundreds of websites from around the country each year to come up with a top 10 list. These websites are evaluated by three independent judges based on criteria such as first impression/visual design, objective/purpose, innovation, credibility, navigation, calls to action, consumer friendliness, techni- cal elements and social media involvement, the press release noted. "My market is the entire state of Maine, and our website and Internet marketing are the No. 1 ways that we attract new business," said Bruce Howes at Atlantic Motorcar. "Autoshop Solutions does a fantastic job of keeping our website on top of the search engines." PHBMAY.indd 10 4/2/14 11:00 AM

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