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Performance & Hotrod Business May '14

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12 n Performance & Hotrod Business n May 2014 Sinister Cooler Granted EO Number Sinister Manufacturing Co., Roseville, Calif., recently announced that its 04-07 6.0-liter Power Stroke EGR Cooler was granted an executive order number by the California Air Resources Board. "Keeping up with the high expectations of our customers and our government keeps us on the leading-edge of technology," said Brian George, Sinister co-founder. "From our systems, to our people, to the materials we use, we're always looking forward, staying ahead of the curve, producing parts that perform on every level." AWE Tuning Helps Youth Race Safely Willow Grove, Pa.-based AWE Tuning will sponsor "Beat the HEAT," a program focused on educating young drivers on the dangers of street racing, dis- tracted driving and substance abuse while offering drivers the opportunity to race in a safe, controlled environment. "The Beat the HEAT program is not only a force for good in the community, it also offers a safe way for AWE Tuning clients to experience their vehicle's performance," said Jesse Kramer, the company's vice president of marketing, in a press release. AWE Tuning's sponsorship of the Beat the HEAT pro- gram in Gwinnett County, Ga., helps the program func- tion without the use of tax dollars. AWE Tuning products will be used on Deputy Rich Younker's Volkswagen GLI, which has been modified for drag racing. "AWE Tuning coming on board is a testament to the strength of Beat the HEAT's message, and AWE Tuning's commitment to enjoying performance driv- ing in a safe environment," Younker said. Howe Again Supports MORR Abrams, Wis.-based Howe Performance, a maker of power steer- ing components, will participate in the Midwest Off-Road Racing (MORR) contingency program for the fifth consecutive year. For the 2014 TORC Sportsman season, the Howe program is avail- able to eight of the classes, including Classix, Stock Truck, Formula 4x4, Single Buggy, Super Stock Truck, Super Buggy, Limited 4 and Super Truck. Each class winner at every round of competition is eligible for $100 worth of service on their race vehicle's power steering components, the press release noted. "Short-course off-road racing can be very brutal on power steering systems," said Jeff Howe, president of Howe Performance, in a press release. "Our company's product line, as well as our quick rebuilding services, keep our customers competing at the highest level. Thanks to the feedback of our customers, Howe Performance continues to apply the latest technologies to our steering components." The TORC Sportsman Series, which starts June 15, consists of 10 rounds of racing during five weekends at Crandon International Off-Road Raceway in Crandon, Wis., and Bark River International Raceway in Bark River, Mich. Centric Parts Adds Warehouse Space Industry, Calif.-based Centric Parts recently added 100,000 square feet of new warehouse and office space adjacent to its existing facility. Centric Parts is a manufacturer of aftermarket brake components and systems under the Centric, Posi Quiet, C-TEK and StopTech labels. "As our product range continues to grow and we continue to add new applications for every product line we offer, we have decided to add another building to our Industry facility," said Dan Lelchuk, Centric Parts president, in a press release. "This new warehouse allows us to house an even larger inventory of parts so we may continue providing the highest fill rate in the industry, and it provides the additional space required for our upcoming product line expansion." The addition increases Centric's total square footage in Industry to 470,000, and to a com- bined 650,000 square feet between the company's three southern California facilities. The new space expands Centric's existing Industry campus, which handles sales and customer service, as well as ship- ping and receiving of finished goods within several adjacent structures, the press release noted. Racepak SmartWire Approved For NHRA Pro Mod The National Hot Rod Association (NHRA) granted approval of Racepak's SmartWire for use in the Pro Modified category, adding to the range of com- petition vehicle categories in which the system may be used. The SmartWire is a lightweight power distribution module that eliminates fuses and relays, simplifies wiring solutions and gives rac- ers the ability to program how they switch any electronically controlled device in their vehicles, according to Rancho Santa Margarita, Calif.-based Racepak. "The use of SmartWire and the technology it provides will allow racers and chassis builders a more simplified wiring option, as well as a faster and more technically advanced way of switching electronic devices, which can in turn provide benefits in both competitiveness and safety to the vehicle," said Todd Paton, Racepak's pro system and sales manager. In addition to Pro Modified, SmartWire is currently approved for the following NHRA categories: Competition Eliminator, Super Stock, Stock, Super Comp, Super Gas, Super Street, Top Dragster, Top Sportsman and E.T. Brackets. Racepak also provides contingency awards to racers in the categories it is approved for with the exception of E.T. Brackets, accord- ing to the company. PHBMAY.indd 12 4/2/14 11:01 AM

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