Performance & Hotrod Business May '14

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May 2014 n Performance & Hotrod Business n 27 A n aftermarket company worked hard behind the scenes on a spring movie in which fast cars were the stars. Lincoln Electric equipment became an integral part of production for the Need for Speed movie that opened in March. Los Angeles fabricator Paul Clarke, contracted by Ghostlight, used a host of Lincoln Electric products to help construct 22 vehicles used during filming. Movie Magic Cars seen on-screen are not the typical models that a consumer would drive off the lot. First, many of the hand-fabricated vehicles are patterned after recognizable high-performance vehi- cles and supercars. Second, multiple versions of each car are created with numerous adaptations, many unseen, to produce the fast-paced, thrilling scenes that play a substantial role in the movie. The adaptions include a number of camera mounts, fabricated and protected positions for a cameraman, enhanced access for interior shots, and chassis, roll cage and drivetrain modifications designed to allow the car to survive or protect the driver during chases or crashes. "They wouldn't be able to get the shot they want or the crash they need without the modifications," says Clarke. "We've had to cut floors out of cars, make a roof removable, and pop doors on and off. Sometimes, we even have to cut cars in half. You have to get creative through thoughtful, careful welding and fabricating." To achieve the custom vehicles for Need for Speed, Clarke and the Ghostlight team used numer- ous Lincoln Electric products during the fabrication process, including multiple POWER MIG welders, a Tomahawk 375 Air plasma cutting system and a Precision TIG 375 welder. They also utilized a variety of Red Line weld- ing apparel and VIKING auto-darkening helmets, according to the company. "We're always happy with the results from these machines and their performance," Clarke notes, adding that he appreciates the ergonomic features of Lincoln Electric welding torches or guns when working on quick, tight fabrications. "When you're welding things like roll-cage material, you need to get into some tight areas and weld around existing structures. There are times when my Precision TIG 375 welder is running around the clock." Big Screen Speed Based on the Electronic Arts videogames by the same name, Need for Speed follows an underground racecar driver, played by Aaron Paul from the popu- lar TV show Breaking Bad, as he takes part in a cross- country race and plots revenge. The synopsis reads: "Recently released after serv- ing prison time for a murder he didn't commit, Paul's character is on a mission to avenge his name and win the race—but he'll have to watch his back with his ex-partner and bounty hunters on his tail." While not based on a specific edition of the vid- eogame, the action movie focuses on high-speed cars and stay true to the spirit of the gaming series. Along with Paul, the film stars Michael Keaton, Dominic Cooper from the Captain America movies, Christina Hendricks, known for her role in the television show Mad Men, and British actress Imogen Poots. Need for Speed, produced by DreamWorks and EA, opened in U.S. theaters March 14. When Ca are the Sta think of to make a living these days, but it can be done and it is critical that the sport have these hubs of local racing knowledge for the future." Utt has seen this approach work as well. "Many retailers benefit by working closely with their local tracks. Get involved in the rules-making if possible; the pro- moter may not have a working knowledge of the parts industry and the retailer can guide the promoter to make the right choices. Many times a promoter doesn't understand that allowing aftermarket parts can actually save the racer money. A retailer should also know what is required and what is allowed at their local track—be sure to read the rule books so you and your staff can be the go-to-guys for the racers in your area." So the only thing left to do, says Douglas of Rod End Supply, is get out there and do it. "The local retailer needs to visit his local tracks on a regular basis. He needs to talk to the racers, hand out fliers and busi- ness cards. Let the racer know that they can buy everything local and save shipping and handling costs as well as getting it the same day if time is important. The racer can touch and feel the part when he visits his local retailer, making sure that it is the product that he wants." And then take it to the track. Movie cars are often highly modified to protect drivers and crew and provide close-up shots for the audience. (Photo courtesy Lincoln Electric) Lincoln Electric equipment used on 22 'Need for Speed' cars. Enhanced struc- tural integrity helps with chase and crash scenes. (Photo courtesy Lincoln Electric) PHBMAY.indd 27 4/2/14 11:17 AM

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