THE SHOP

Performance & Hotrod Business May '14

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PERFORMANCE When NASCAR's most popular driver wins the Daytona 500, you know the season is off to a good start in the eyes of business managers. (Photo courtesy Bosch) Business partnerships between companies and race teams such as CRC Racing and Hillman Industries have been a part of NASCAR since the beginning. (Photo courtesy CRC Industries) The publicity Danica Patrick has brought to NASCAR has improved its reach outside of hardcore racing fans. The Gen 6 cars have combined safety and close racing to cre- ate an exciting product on the track. 30 n Performance & Hotrod Business n May 2014 Facilities such as Michigan International Speedway work hard to connect with fans and improve the at-the-track experience. PHBMAY.indd 30 4/2/14 11:37 AM

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