THE SHOP

Performance & Hotrod Business May '14

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May 2014 n Performance & Hotrod Business n 47 Growth on the Horizon All the effort put into hosting trail rides and cultivating happy, repeat cus- tomers is coming home to roost, and OC Motorsports is now on a growth curve that is outstripping the space available in its current location. After scaling back the brand's footprint earlier, "now we're going the other direc- tion and we need more space." It also needs more bodies. The shop has around three-dozen builds on the calendar at any one time, a workload that's strain- ing current resources. Fresh admits it's a good problem to have, and adds that help is on the way. "We're going to open two satellite loca- tions over the next few months," he says. One will be just down the street in Costa Mesa, and the other is slated for San Juan Capistrano, where Orange Coast Jeep/ Chrysler/Dodge already has a Jeep store. "We're going to put a store inside of the Jeep store there, so when they're buying their vehicle we'll have rigs there that are fixed up," Fresh explains. The setup will include an employee manning the store who can go over dif- ferent equipment options and answer questions about timing, price and the trail-worthiness of various accessories dur- ing the dealership buying process. Smaller installations will often be done onsite, but large or complex builds will continue to happen at the main shop. "We'll bring those projects over here, because my primary techs are going to stay here," Fresh says. The company and its mission have turned out to be very rewarding for Fresh, who says the best part of his job is often the interaction with customers. "It's talking with them, and they get excited," he says. Finding parts and trying to complete projects in the time promised can be stress- ful, but the company's vibe is very different from the days at the dealership, where cus- tomers typically bring their cars in simply because they're broken. "People come here because they're excited about doing something to their vehicle," Fresh explains. "They're happy." PHBMAY.indd 47 4/2/14 11:33 AM

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