THE SHOP

Performance & Hotrod Business May '14

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BUSINESS 92 Finding Success What it takes to make it in the perfor- mance world. By JoAnn Bortles 97 Use Their Stuff How to maximize manufacturers' mar- keting materials in your shop. By Regis Finn 100 Shop Safety Safety in the workplace is good for business. By Patricia Kaowthumrong " You can walk into some shops that have all these trophies. But for me, knowing I was able to give somebody a start in something they're going to make a living off of the rest of their life— that's my trophy." – Jesse Castillo Lordz of Kustomz On the satisfaction of intro- ducing neighborhood kids to car customizing. (See page 74) IN EVERY ISSUE Driver's Seat Keep At It. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Performance & Hotrod News Industry updates on people, events and more. . . . . . . . . . . . . 8 Newstand A roundup of supplier brochures, websites and more. . . . . . . 83 Performance Products The latest and greatest from industry suppliers. . . . . . . . . . 104 Ad Index Alphabetical listing of this month's advertisers. . . . . . . . . . . 110 Performance & Hotrod Alley The industry's classified ads. . . . . . . . . . . . . . . . . . . . . . . . . 111 One More Thing … Web sales an open book. . . . . . . . . . . . . . . . . . . . . . . . . . . 112 By Patricia Kaowthumrong Page 92 4 n Performance & Hotrod Business n May 2014 Highlights from the April issue of Performance & Hotrod Business: • Opportunities in the Diesel Performance Market • A Look at Hot Rod Cooling Systems • The Benefits of Buying a Completed Chassis • Q&A with the Stars of 'Rods N' Wheels' PHBMAY.indd 4 4/3/14 2:58 PM

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