Performance & Hotrod Business May '14

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94 n Performance & Hotrod Business n May 2014 BUSINESS Always go that extra step. You always want to be class, have your best foot forward, and make sure the shop is clean and professional. Make sure the bathroom is spotless. When dealing with magazine people, be on time, have the car clean and be ready to do whatever they need. When dealing with customers it's always "sir" and "ma'am," "thank you," "we appreciate your business." Go with the simple rule of treat others the way you would like to be treated. People like our work, but they also comment how we are so easy to work with and that makes a huge difference. Pure Vision's T-5R Martini Mustang is a tribute to the OEM's Factory Racing Programs of the '60s with a nod to the Martini Racing team. As they raced Porsches, Strope gave a light German angle to the build (the gauges are all in German). Since the German export model of the Mustang was called the T-5, Pure Vision named it the T-5R. The car has been rebuilt to be very light, with a new technology Detroit Speed suspension hidden under the body. "Scully," one of Steve Strope's first breakthrough builds; this 1966 Dodge Charger was one of "Hot Rod" Magazine's Top Ten. Your best advice for people who want to start their own custom shop: SS: I started off by doing two things that mattered: being where I needed to be and building something that was changing the trend. Always be professional. Be true to your ideas. And there are small things you can do that make a huge difference in the impression your shop makes on potential customers. For meetings, I put out a bucket of ice with sodas, waters, juices, some little snacks, some fruit. A $15 investment that makes a huge impression that you are pro- fessional and thoughtful. Some of these meetings can go on for hours. When some- one is spending money they want to feel like they are being treated right. I have a lounge for customer meetings. I have a total investment of $3,000 in that lounge, but I can tell you I've signed deals that are astronomical. First impressions are everything. You want your customer to come away with a good feeling about you and your shop. Then follow up and keep your customers informed. Legacy Innovations Troy Spackman is a young car builder who opened Legacy Innovations in 2006. Since then, he's taken the business from a two-person shop in a pole barn to a six- person shop working in a 7,200-square- foot professional facility that he owns. The shop does high-end custom builds as well as chassis design and fabrication, restorations, suspension, engine, and body modiļ¬cations, body and paint, accessories, maintenance and repair. LI's custom builds have been featured at the SEMA Show, in magazines, and have won multiple awards, including wins at the Goodguys and NSRA Shows. Most recently, a 1958 Corvette built at LI took home a First Place Overall and an Outstanding award in its class at Detroit's Autorama. How did you start your shop? TS: While working full-time in the industry I supplemented my lifestyle by doing side work, mostly performing ser- vices that were unrelated to what my full- time employer offered. I was doing side work and some of my own projects in a pole building and collecting tools and equipment as I went. PHBMAY.indd 94 4/2/14 1:56 PM

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