For the Business of Apparel Decorating
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20 1 4 M ay Printwear | 11 Business Watch May 2014 Industry updates LACONIA, N.H.—Madeira USA launches updates and improves functionality to its ecom- merce site. Based on customers' requests, addi- tions and improvements have been made in- cluding more product descriptions, easy access information, and an improved search function. For more, visit www.madeiramart.com. MASONTOWN, Pa.—Imprintables Ware- house revamps its ecommerce website. Products can now be found through the main menu, left- hand filters, and simplified product breakdown. A search box generates a product listing from a keyword and the equipment buying guide of- fers a way to quickly compare features, price, and applications. Every product page features resources that include application instructions, specifications, certifications, videos, a PMS col- or chart, and product reviews. Visit www.im- printables.com for more. PHOENIX—Workhorse Products releases a new video that offers a complete tour of its Jave- lin Pro automatic press. For those not able to go to a trade show or visit a shop, this video high- lights the most important features and shows the press in action. It can be viewed at http:// workhorseproducts.com/blog/javelin-pro-auto- matic-press/. TAMPA, Fla.—ColDesi Inc. launches its new support website, http://support.coldesi.com. The new site allows customers to quickly and easily find answers to common questions and video instructions on repair and maintenance. The site contains more than 350 pages of self- paced documents to support customers as well as hundreds of videos. ELIZABETH, Colo.—Lon Winters of Graph- icElephants.com and Dane Clement of Great Dane Graphics, join forces to create Operation Screen Print. The educational program con- sists of missions to outfit screen printers with technique and artwork to complete challenging jobs. Visit www.OperationScreenPrint.com for more. Hirings, Transfers, Promotions Printwear people Trimark Powered by Leed's (Pittsburgh), a business unit of Polyconcept North America (PCNA), announces the addition of Tim Mason as strategic accounts manager. Mason brings with him more than 20 years of industry experience and knowledge. An accomplished sales pro- fessional, Mason has won multiple professional honors and awards including The Gem Group 100% Club three years in a row, Geiger National Field Sales Representative of the Year Award in 2008, and, most recently, the Geiger Supplier Excellence Award which he won in both 2003 and 2013. Bobby Barnes joins At Work Uniforms (Orange Beach, Ala.) as the sales manager for Louisiana. With years of ex- perience selling uniforms and medical equipment, Barnes will continue to work with long-time existing hotel and resort customers as well as prospecting new customers throughout Louisiana. Nazdar SourceOne (Shawnee, Kan.) announces that Lindsay Ortmeier has been named marketing analyst for the SourceOne Marketing team. In this role, Ortmeier will be responsible for providing analysis and research of consumer data as well as assisting with targeted email campaigns and tracking the performance associated with each. In addition, she will continue to update and main- tain the company's customer and leads database, and support the fulfill- ment of marketing collateral requests. people continued on page 12 Mason Barnes Ortmeier 10 | Printwear M ay 20 1 4 ColdesI and tsC team up TAMPA, Fla.—ColDesi Inc. announc- es a co-marketing agreement with TSC Apparel. The two companies are joining to- gether to bring awareness to their two newest product lines, the ProSpangle spangle transfer machine from ColDe- si, and the new Tultex brand of blanks from TSC. With this partnership, each ProSpangle sample will be sent out on a women's Tultex T-shirt. PW_MAY14.indd 10 4/17/14 4:44 PM