May '14

For the Business of Apparel Decorating

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20 1 4 M ay Printwear | 19 18 | Printwear M ay 20 1 4 before we had that first cup o' joe on a Thursday. After we poured ourselves a hot one, we went to work. Luckily, we were giv- en the freedom to mix and match whatever parts we would like on this project. Gotta love that! That's what makes it fun. First, we needed to pick a font that was similar to the AC/DC angular typestyle that they liked. Of course, that is a trademarked logo, so something similar would have to suffice. After a bit of online research we found what we were looking for. We select- ed our type tool and created a type box so we could set our verbiage, "Tin Haul." Once our sharpe thick font tool is select- ed, we can then create outlines in Photo- shop. This will be our inside (or fill). To build the outline, we made a stroke, cop- ied the art, and pasted it back in where we could open the stroke menu to adjust the weight to our liking. To add the fill texture, we first pulled up a distress pattern and selected small groups that we could group and stretch. We repeat- ed this until we had a large group that we could elongate from top to bottom. Back to our artwork board: we created a layer and pasted our brush texture over the fill shape. Then, we selected the areas for our texture, copied it to the new layer, and pasted in front. To make a clipping mask, we selected it and made it a compound path, then selected the pattern. Because of the simplicity of the graphics, we would add some dimensional effects to the print. To achieve this, the fill would be a chrome or brushed aluminum effect. This technique can only be executed if the graphics are fairly solid and heavy. We needed a little meat here and had it. No thin lines or dainty serifs on the type. One of the great things about Illustrator is that everything is knocked out of the subse- quent layer, which is especially helpful here, From Software to Substrate | | | | continued on page 32 The graphics were designed to be very solid and heavy to support the execution of the brushed effect. In production, the author replaced the squeegee with a wallpaper brush on that screen to intensify the effect. PW_MAY14.indd 18 4/17/14 9:38 AM

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