May '14

For the Business of Apparel Decorating

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20 1 4 M ay Printwear | 29 28 | Printwear M ay 20 1 4 Internet Strategies by Kelly "Rags" Ragland Kelly "Rags" Ragland is owner and operator of Rags to Stitches Productions, a holistic advertising-specialty company providing a range of services from web design and development to customized apparel. Read his blog at | | | | M ysteries have always captured the attention and in- trigue of people all over the globe. Somehow, the challenge of searching for clues and evidence to come up with a plausible solution to the unknown strikes a nerve in our core. Mystery novels are difficult to walk away from, and cliffhanger television shows keep audiences specu- lating and stirring until the next episode or big reveal. From an early age, board games like Clue and the hijinks of the Scooby Doo crew both intensify and feed the psyche's need to solve mysteries that people crave. As I type this, the world is currently consumed with the missing Malaysia Airlines flight that inexplicably dropped off the radar and vanished somewhere toward the Indian Ocean. At press time, every cable news channel was providing the same basic information: that no one really knows anything yet. In this day and age, we are so used to monitoring and record- ing devices documenting the world from every angle, it is beyond difficult for the world to grasp just how this aircraft can go unaccounted for. We have a need to know the answers that we can't justify or deny. Mysteries and puz- zles can grab an audience and keep them obsessed with achieving the goal of unlock- ing some sort of successful end. With sensi- tivity toward the tragedy of that plane's fate, it is our bystander reaction and demand for Your Game, Your Gain PW_MAY14.indd 28 4/17/14 9:56 AM

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