May '14

For the Business of Apparel Decorating

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In Print 20 1 4 M ay Printwear | 3 3 For more on these cataloged companies, please see website and phone information following each supplier's featured entry. Graphic Elephants and Great Dane Graphics introduce the Operation Screen Print training series. Mission 1: Killer Black Shirts educates decorators on printing black T-shirts. The program offers a full-color instructional book, two disks with more than five hours of tutorials, a printed sample black shirt, and files and film positives to practice printing vector and simulated process images on black. Visit: | Call: 303-910-0477 SanMar Corporation introduces 26 new of- ferings in its 2014 Sport-Tek catalog. The 2014 Sport-Tek catalog is designed to target team dealers, event organizers, sporting goods dis- tributors and more. The catalog can be custom imprinted in color at no additional charge. also available is an end-user-friendly video highlighting the brand, as well as e-catalogs, e-flyers and more. Visit: | Call: 800-426-6399 The Carolina Made catalog features blanks from brands such as Puma, Gildan, Van Heusen, Jonathan Corey, and Izod, along with many others. Highlights include burnout tanks, tri-blend hoodies, baseball Ts, tie dye Ts, and athletic apparel. Visit: | Call: 800-222-1409 Tri-Mountain's Spring 2014 catalog features 12 new styles with 49 different color options, along with company staples. Fresh, practical and popular styles include a new pocketed polo within the company's award-winning Blitz series, a pocketed, long-sleeve polo and the 5-oz. moisture wicking Vital series of polos. New styles from women's line Lilac Bloom include a boat neck sweater with metallic thread, an accented y-neck tunic blouse and 95/5 rayon/spandex tops. Visit: | Call: 800-824-6464 Pella Rugged Outdoor Clothing carries outdoor clothing for the wholesale market. Highlights of the company's lat- est catalog include button-ups, heavyweight jackets, over- alls, vests and backpacks. Visit: | Call: 888-618-6881 The 2014 Collection by Americana Sportswear highlights Ts, fleece, button-ups, polos, caps, and bags. Brands include anvil, Badger, Hurley, Calvin Klein, MV Sport, and Flexfit, among others. Visit: Call: 800-473-2802 Printgear's 2014 catalog features apparel from Hanes, Champion, Comfort Colors by Chouinard, Sierra Pacific, anvil, augusta, and Whisper- ing Pines. The company carries a va- riety of T-shirts, fleece, performance apparel, caps, and accessories. Visit: Call: 800-763-7763 Alstyle's 2014 apparel catalog showcases styles for men, women, juniors, and youth. Collections in- clude the Ultimate, Classic, Premi- um, Deluxe, and Fleece categories. Visit: Call: 800-225-1364 Zorrel carries performance en- hanced apparel for men, women, and youth. Qualities include mois- ture management, UV protection, insect shield, cotton-feel polyester, and heat regulation. T-shirts, fleece, jackets, and knits are all available. Visit: Call: 800-528-8688 The 2014 Pro Celebrity catalog showcases coordinating perfor- mance-based apparel for men and women. Styles include polos, wicking Ts, and warm-up jackets. Visit: Call: 800-368-6308 Ten years later, I found myself engulfed in an online mystery I could not walk away from. An online darts supplier launched a contest offering up a prize no dart play- er could resist (a set of 23 gram John Part Latinum Darts). The contest was similar to the scavenger hunt, but with a little bit of a trivia garnish. Trivia pulls on the same ad- dictive strings as mysteries do in most cases, and once I got started, I couldn't log out of their website. The contest seemed simple enough: regis- ter using your email address and look over a list of questions related to the darts sup- plier's products, then provide your answers via email before the contest ends. Each and every answer could be found on their web- site. In the end, not even my Google-Fu ninja search talents could provide me with all of the answers very quickly, and I spent enough time going through every page of their website to memorize the entire inven- tory of darts and supplies. Mission accomplished in terms of their Internet marketing plan. They drew thou- sands of visitors to their site for the contest, encouraged those visitors to study their entire catalog of products, and collected all of their email addresses to follow up with through their email marketing campaigns. I can't speak for others, but I made a sig- nificant purchase to stock up my dart case. In 2014 we have a much broader means of launching an online mystery challenge, and a much wider range of channels for the mystery to go viral. Social media alone can make the number of users joining in on the challenge multiply to levels dwarfing statis- tics the Embroidery Mall saw in 1998. In addition, everyone is running around with a mobile device, constantly connected to the Internet. With a little time and creativi- ty, you can create an online contest that gets people engaged, intrigued, addicted and de- termined to reach the prize at the end. Consider trying this Internet marketing strategy yourself. In the end, the benefits and advances in your online exposure are stacked very, very deep. How deep? Well, that remains a mystery, now doesn't it...? continued from page 30 pw PW_MAY14.indd 33 4/17/14 9:41 AM

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