May '14

For the Business of Apparel Decorating

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20 1 4 M AY PRINTWEAR | 39 38 | PRINTWEAR M AY 20 1 4 When embroider- ing plackets for women, consid- er more feminine logo placements such as the hip or shoulder. (Image courtesy Ash City) METHOD: EMBROIDERY The traditional decoration is a staple in both men's and women's wear. With an array of available colors, embroidery can perfectly mirror logos and brand hues. However, as Cheryl Powell, Ash City, notes, to make embroidery specifically feminine, location is key. Flattering placement to complement a women's figure include the hip or shoulder, and moving a typ- ical nape of the neck logo to the center shoulder area to account for longer hair. When embroidering women's wear, the density of the design is important to consider in relation to the substrate. For instance, offers Ash City's Angela Naz- modin, high density decorations put too much stress on lightweight and sheer fabrics, while small text or designs can fall into gaps on a wide knit garment. But simply reducing stitch count or building up designs with backing can help avoid these issues, says Ritchie Belyea, Ash City. THE WOMEN'S WEAR MARKET CERTIFIED ISO 9001: 2008 VERSASTUDIO® BN-20 20" Printer/Cutter $8,495 US score quickly print and contour cut apparel heat transfers, decals and labels quickly and profitably For a free print sample visit Scoring a profit on custom short run apparel is all about versatility and ease of use. The VersaStudio BN-20 delivers vibrant printing, contour cutting and white or stunning metallic ink all from one affordable desktop device. And the opportunities are endless. From one-off designs on dark shirts to custom short run labels, it pays for itself over and over again. PW_MAY14.indd 38 4/17/14 12:00 PM

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