May '14

For the Business of Apparel Decorating

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20 1 4 M ay Printwear | 41 40 | Printwear M ay 20 1 4 His and Hers While the wholesale market has greatly evolved to include girls'-only styles, sharing between the sexes still exists. Unisex, a buzzword for a few years now, has regained popularity among shared interest in the consumer market. Today's unisex styles are more tailored than looks of yore, offering both feminine features and fit components to complement both men and women, explains Ritchie Belyea, ash City. Previously, unisex was more or a less a men's style with verbiage that rebranded the style to welcome the ladies as well. Today's styles instead have unique features for each gender, but work together as one style concept. accordingly, the unisex option is a great alterna- tive to strictly male and female styles, as it offers a compromise to help manage sku count while also giving the same options to men, women and tweens in one style, says Lori Helms, Carolina Made. and that, as Belyea points out, is what fashion synergy is all about! Above: Polos for women offer soft- er plackets and more form-fitting cuts. (Image courtesy ash City) Right: Bold colors and unique cuts brighten up the wholesale wom- en's wear market. (Image courtesy Kavio!) Far Right: Unique fabrics such as burnouts offer unique fin- ishes and retail-inspired style. (Im- age courtesy Carolina Made) PW_MAY14.indd 40 4/17/14 10:59 AM

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