For the Business of Apparel Decorating
Issue link: http://read.uberflip.com/i/300837
20 1 4 M ay Printwear | 43 Part of the reason sublimation has be- come mainstream is because polyester has gotten more wear-friendly. Also, the unique design characteristics, such as creating "smiles" by creasing the garments during application (see inset), really speaks to today's buyers. PW_MAY14.indd 43 4/17/14 9:43 AM