May '14

For the Business of Apparel Decorating

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Emily Kay Thompson 6 | Printwear M ay 20 1 4 20 1 4 M ay P r i n t w e a r | 7 Common Threads | | | | Please recycle this magazine 2800 West Midway Blvd., Broomfield, Colorado, 80020 (800) 669-0424 • (303) 469-0424 • FAX (303) 469-5730 Publisher Stacy MaRSHaLL Editor In Chief EMiLy Kay tHOMPSON Associate Fashion Editor caRLy HOLLMaN-LONg Staff Writer caSSaNDRa gREEN Art Director ERiK WOgEN Graphic Designer DayNE PiLLOW Associate Publisher cHRiStiNa MONtgOMERy Advertising Account Executive aNNa BaRBa Advertising Production Coordinator JENNifER aLgER Marketplace Advertising Account Executive DiaNE giLBERt Vice President / Events SuE HuEg, cEM, cMP Director of Strategic Sales LauRiE ZyDONiK Show Account Manager KatiE StOcKER Assistant Show Manager LiNDa EDDLEMaN Education Manager KiM ZONca Sales Development aMaNDa DixON tHe nBm networK Executive Director MaRy tOHiLL nationaL BUSineSS meDia, inc. President & CEO ROBERt H. WiEBER JR. Vice President / Integrated Media JOHN BENNEtt Vice President / Publishing DaVE POMEROy Vice President / Finance KORi gONZaLES, cPa Director of Audience Development LORi faRStaD Director of IT WOLf ButLER Director of Marketing SaRaH fRaZiER * * * N ot to stereotype, but what is it with women and clothes? Generally, you find more women than not who are fix- ated, to a degree, on some form of fashion—whether it's clothes, shoes, jewelry, accessories, hand bags, or even home decor. Maybe it's just a personal bias (she wrote as she anxiously awaited her latest shipment of shoes). But, seeing as though our preoccupation with garments is rooted as far back in history as you want to look, there's at least some degree of truth to the notion that women have a thing for clothes. Take, for one of the most extreme examples, Marie Antoi- nette. France's queen received a yearly clothing allowance of 200,000 livres, which roughly equates to about $40,000 of to- day's currency… and this was in 1774! I'd take that budget any day, without even accounting for inflation over 200-plus years. But not Antoinette. On top of that allowance, she accrued an additional debt of 300,000 livres in clothing expenses during her first year as queen. Obviously, this meant a big fortune for Antoinette's main de- signer Rose Bertin, a milliner whose service and eye for design put her in the Queen's best graces. Ultimately, the tradeswom- an built such a great relationship with her royal customer that Bertin found herself in the Queen's inner circle, effectively over- coming her lack of social status. On top of what it meant for Bertin, Antoinette's obsession with clothes also helps explain some of the mitigating factors that ultimately led to the French Revolution. And, in the pres- ent time, Antoinette's fashion addiction helps put in perspec- tive the much smaller fortunes women spend on clothes today. That is to say: give your wives, daughters, sisters, and girlfriends a break. But what this also goes to say is that the potential sales for women's wear is phenomenal. Today's blank market has just as much to offer as we see on the retail scene. See for yourself a sample of the fresh silhou- ettes, color palettes, fabrics, and textures in this year's women's wear showcase, starting on page 46. In case you missed it earlier this year, we also feature women's wear alongside active wear, men's wear, decoration techniques, accessories and more in the Printwear Fashion Show, available at efashion. Decorators who are up-to-date on the latest trends, under- stand the classics, and who build relationships with their clients to best understand and translate their needs, have much for- tune to gain. Bonus: you probably won't lose it all due to social and political upheaval as was the case for poor Bertin. Lessons from History QUicK LeSSonS from tHiS iSSUe: Most business owners agree that talent man- agement is of strategic importance. in a com- prehensive study, nearly 700 senior-level talent leaders ranked attract- ing and retaining skilled professional workers the top workforce challenge facing today's business owners. (PagE 20) in the u.S., the higher the weight of the embroidery thread, e.g. 60 weight, the finer the thread. the lower the weight, e.g., 12 weight, the thicker the thread. (PagE 74) canvas tote bags in particular tend to absorb moisture. that moisture evaporates, which cools the bag and keeps the film of screen printing ink from getting hot enough to cure. Before printing, run the bags through the dryer once or even twice. (PagE 92) PW_MAY14.indd 6 4/17/14 2:25 PM

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