www.potatogrower.com 31
the traits of late blight and cold storage will add
significant value to different parts of the potato
industry. So we are already seeing a fair amount of
interest in Generation 2."
The company is already working with licensed
growers it feels can be trusted to be, as Baker
describes them, "good stewards and keep the
potatoes separate and the seed supply clean as the
industry adopts the new technology."
Enacting positive change is no small task, but
Baker believes he and his colleagues—and others
throughout the potato industry—are more than up
to the challenge. "Simplot has a long-term vision
for improving the potato, not just for the fry market
but for the whole U.S. and ultimately around the
world," he says. "We have our roots in potatoes and
we're committed to it."
PG
(below) Beautiful inside and out. Though Innate Russets appear the
same as ordinary potatoes, they are significantly less susceptible to
both bruising and high acrylamide levels.
