consumer
advertising
The better the synergy,
the greater the yield.
At the U.S. Potato Board we're building success like never
before. Consumption is up, attitudes continue to improve,
and our customers and consumers are hungry for more. What
tools are we using? A fully integrated marketing model that
leverages the strengths of multiple initiatives to achieve results
no individual program could ever achieve alone.
consumer advertising
The "Many Sides of Potatoes"
advertising campaign, comprising
both online and offline media
vehicles, leverages key consumer
insights to motivate and inspire
an increase in potato purchases.
Showcasing exciting and flavorful
seasonal recipes that speak to
consumers' desires and perceptions
about potatoes, the advertising
campaign provides consumers
with healthy new ideas for how to
prepare potatoes for dinner tonight.
Learn more about the United
States Potato Board approach
to domestic marketing.
Contact Meredith Myers:
meredithm@uspotatoes.com
foodservice
marketing
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© 2014 United States Potato Board. All rights reserved.
