September '14

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14 • RV PRO • SEPTEMBER 2014 rv-pro.com stream club. He really did well throughout the '70s. We sold them up until about the mid-'90s, but the '70s and '80s were where it was really a big part of the business." Holiday Ramblers became a hot seller in the late 1970s, lasting until the early 2000s. e longest-lasting line was Terry Travel Trailers, from 1967 until Fleetwood declared bankruptcy in 2009. "We had one Terry on the lot that we sold, and they filed bankruptcy the next week," Jeff Porter recalls. "It was sad to see a company like Fleetwood and Holiday Rambler file bankruptcy. We carried Terrys for 40 years." Although motorized RVs sold well in the 1990s, the brothers heeded their father's advice and kept their inventory of those units small. "We saw great growth in the late '90s and early to mid-2000s until the slowdown started in 2008," Jeff Porter says. "We were fortunate to have been able to sell down our motorized inventory. We were always taught to be conservative in motorized because when tough times come they are the first to stop selling. "We weathered the storm without having to lay off any employees and are stronger today because of that," he adds. "We started seeing increase in business every year starting in 2011." Meanwhile, the brothers modified their RV inventory again in the 2000s as they noticed a new generation of buyer was becoming more common. "In the early '90s, it was your typical retired older couple that was the bulk of your business and you saw very few young couples or young families," David Porter says. "Now it's very diverse. You still get the retired couple who are empty nesters and they're ready to tour the country, but you get a lot of young families with two or three kids who want to go weekend every couple of months to the local lake. It's more spread out in that way. "We get a lot of people who have had Three Way Campers' 13,000-square-foot building offers plenty of space for the parts department, reception area, administrative offices, indoor showroom and warehouse space. The dealership takes pride in its 3,000-square- foot parts and accessories showroom, which is filled with a large selection of hard-to- find parts and staffed by four full-time parts specialists.

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