RV PRO

September '14

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rv-pro.com SEPTEMBER 2014 • RV PRO • 29 THOR INDUSTRIES or Industries takes its role as one of the largest RV manufacturers seri- ously, and the company's leaders know the effort put into Elkhart Open House Week can pay off in a big way for the year ahead. So, the company wants dealers to know they can expect big things from or's Open House Week this year. Set up at the RV/MH Hall of Fame grounds at 21565 Executive Parkway for the fifth straight year, or will have 455 models from 11 different brands on display. "is is the Super Bowl of new prod- ucts," says Jim Mac, Keystone RV's director of communications and or's corporate spokesman for the event. "If you want to be able to order new products in time for your winter/spring shows, this is where you need to be. is year, with 11 brands in the or display, there's even more to see." The Open House display will be the first time all of or's 2015 models will be seen at the same place. Besides the brands that have been on display in the past, or will display models from its latest acquisitions of K-Z RV, Bison Coach and Livin' Lite. ough Livin' Lite became part of or before Open House in 2013, the company had already secured a display area before the transaction. As a result, Livin' Lite had models on display in two separate locations. "e addition of those companies is part of the reason we have more models this year," Mac says. In addition to the static displays of models for dealers, or has special events planned throughout each day. For Sept. 16-18, each day kicks off at 8:30 a.m. with a continental breakfast and features lunch buffets starting at 11:30 a.m. Cocktails will be served beginning at 1 p.m. on Sept. 16-17 with dinner and entertainment beginning at 7 p.m. Sept. 16-17, although specific details of the entertainment were not available as of early August. Taxis are available to take dealers back to their hotels at the end of the events on Sept. 16-17. Individual or brands also have plans for the RV maker's open house. Redwood will display a new Sequoia line of fifth wheels. Thor Motor Coach will debut the 40-foot, non-tag axle Tuscany with a 450-horsepower engine. The Avalanche by Keystone will feature all-new exterior sidewall colors and a painted front end cap with new graphics.

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