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S I G N & D I G I T A L G R A P H I C S • September 2014 • 91 The Reach Gallery Museum Abbotsford, British Columbia The concept for this centre was to create a very flexible space in which to present Abbotsford's art, culture and history. It was important that an emphasis be put on people, programming, demonstrations and activities. The centre was intended to give the people of Abbotsford a place to get together, share ideas, enjoy cultural/creative activities and gain insights into Abbotsford's past, as well as experience and participate in the creation of contemporary art. The themes for this inaugural exhibit included "People of the River" (water, lakes and floods), "People of the Valley" (multiculturalism) and "People of the Land" (industry). Artists from Abbotsford were commissioned to create artwork to com- pliment these themes and enhance the exhibit experience. "My greatest praise for David lies in his ability to support and encourage the com- mittee," says Kris Foulds, collections manager at The Reach Gallery Museum. "He ensured that the early opening exhibition meetings provided a venue for the exploration of ideas and aspirations of each of the representatives at the table then facilitated the development of a shared vision for the opening exhibition." Exhibit Work of D. Jensen & Associates D. Jensen & Associates is based in Vancouver, BC, Canada. They offer a wide range of exhibit design ser- vices. Here are three examples of their exhibit work, each project was designed by DJA.