Sign & Digital Graphics

September '14

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S I G N & D I G I T A L G R A P H I C S • September 2014 • 97 of Tamura's home 18 years ago to an 8,000-square-foot full-service print place near Los Angeles International Airport today. Many sign shops use laser engravers strictly to expand their business into the plaques and awards market, but not so for Lazer Image or Livonia, Mich.-based Jiffy Signs, which has carved a niche for itself in the Detroit auto industry. Jiffy, which was founded in 1969, has evolved from a small sign shop to a company that does as much of its own fabrication in house as it can. Like Lazer Image, Jiffy Signs is more corporate ori- ented. "We don't deal with mom and pop shops," says Sam Zeidman, Jiffy's presi- dent. The company produces what it calls non-production supply to the automo- tive industry. "We do exterior signs and interior signs for plants; name plates inside office buildings," says Zeidman. One of Zeidman's biggest clients is the Detroit Auto Show. "We do it every year," he says. Jiffy Signs is housed in a 12,000- quare-foot commercial building. It has rotary engraving, laser engraving, wide format machines, vinyl machines, full welding and a car-sized spray booth. "The less we have to rely on other people, the better off we are," he says. "This way we control all of it. We are not constantly relying on people to build it right or deliver it on time. Mostly on time is what matters." Zeidman points out that many sign companies want laser engraving systems to get involved in the award making industry. "Our system is for vector cutting and dimensional letters to do in your lobby or on different signage. Anyone can put vinyl on substrate, but when you can add that form of dimension and do it in a day With exceptional speeds up to 157ips, the Gravograph LS1000XP Laser Solution by Gravotech is optimized to engrave and cut materials such as acrylic, foam, fabrics, wood and more. (Image courtesy of Gravograph Inc.)

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