Sign & Digital Graphics

September '14

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98 • September 2014 • S I G N & D I G I T A L G R A P H I C S ARCHITECTURAL AND ENVIRONMENTAL or two, it adds value and is not something everyone can do," he says. Jiffy uses a Universal Laser ILS 12, which is 120 watts and has a two-foot by four-foot work area. A lot of companies are asking for dimensional cut letters, and laser equip- ment allows Jiffy to handle those types of jobs. "The more wattage you have on the laser, the thicker material you can cut through," Zeidman says. "We will do digital prints and mount them on dimensional pieces. A lot of people can do digital printing, but nowadays that is not quite as unique. It used to be they must have spent a fortune for screen- printed 26 colors. Now, digital printing is just part of it. If you can add that extra dimension by cutting shapes and mixing digital print or background, cut in shape with raised letters on it, think about how much more pop you are going to have on something like that." Jiffy decided to buy its own laser equipment about two and a half years ago because it was outsourcing so much business to another company.

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