Sign & Digital Graphics

September '14

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S I G N & D I G I T A L G R A P H I C S • September 2014 • 107 and those who own and use trailers. Two higher profile customers are John Force Racing, a Brownsburg, Ind.-based 18-time NHRA funny car championship drag-racing team, and Massachusetts- based Goulian Aerosports, directed by former National Aerobatic Champion air-show pilot Mike Goulin and his wife Karin. Both of these clients came to Larsens Inc. for their mobile trailer canopies and graphics that display their enterprises with all the marketing pop and appeal required to be vibrant and exciting in the world of motor sports. "In 2013 we purchased a large 50' by 20' awning from Larsens," Mike Goulin says. "They came highly recommended to us by some of our business associates. We created one top awning design and two different side-panel designs to use at our events. The results were absolutely stunning. Larsens had all the templates we needed to create the design and they helped us in every step of the process to make sure the design files were set up correctly." The Goulins enthusiastically com- mented about the printed graphics on the awnings as well by adding, "The colors are vibrant. The digital output is extremely detailed and clear. We are so happy with both the design of the awning itself and the result of the graphics." As sign and graphics companies, it is always a nice tune to hear happy custom- ers sing our praises. That happiness even- tually leads to profit and success. John Force Racing has also worked loyally with Larsens for more than 12 years. As the family's drag race business has grown, so has the need for marketing and branding at their events. They boast a number of trailers with printed awnings and canopies on them. When it comes to the world of racing, trailers are as common as umbrellas on the beach. And that's good for Larsens Inc.—they've been able to capture 95 percent of the Indy Car market, and fre- quently work with great names in racing such as Penske by providing and decorat- ing the awnings and canopies that are on the race team's trailers. Racing is not the only place using them. Larsens works with other compa- nies and industries as well; sponsors of events, mobile hospitals, disaster relief providers. They even worked recently with a large hunger relief entity to cre- ate a customer printed trailer awning tailored for their needs. We're all striving for success. Sometimes you will stumble into it with ideas. They might be your ideas or they might come to you from a customer, sup- plier or partner. No matter where they come from, you have got to be ready and prepared in order to take those ideas and turn them into a successful venture. The people at Larsens Inc. were ready. And those ideas led to success for them as they helped make the mobile trailer business become a viable avenue for brand-building. What success will you stumble upon? Keep moving and you will. After all, they say even a blind squirrel can stumble into a nut every now and then. I wouldn't count on blind luck though. Find a way to take your hard work and add some innovation to build impressions and suc- cess will follow. SDG Contact Scott with your "Building Impression" story for future articles.

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