Sign & Digital Graphics

September '14

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Page 39 of 142

DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS Three Questions • "If I choose to buy this huge piece of equipment, will the work just come to me?" • "Can I really pay for this machine with the work I currently have in house?" • "What if this thing I just spent my retirement on just sits idle?" If you've asked yourself these ques- tions, you have probably considered wholesale as a way to keep that new printer bringing in new business. And W h o l e s a l e P r i n t i n g Growing Your Business with Wholesale Printing How moving toward wholesale can keep those printers printing B y g a r y s c h e l l e r e r Gary Schellerer is VP of operations and co- founder of ER2 Image Group, a wholesale print- ing firm in Bloomingdale, Ill. ER2 offers a full range of design capabilities and an array of print abilities, including UV-curable direct to board, routing, textiles and roll-to-roll output up to 16' wide. Learn more about ER2 at or con- tact Gary at The ER2 staff poses in front of the company's production facility. s i g n & D i g i t a l g r a P h i c s • September 2014 • 33

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