Issue link: http://read.uberflip.com/i/370309
36 • September 2014 • S I G N & D I G I T A L G R A P H I C S DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS Banners adorn Chicago's Merchandise Mart at the NeoCon exposition for the commercial interior industry. ER2 staff work together at a big Weldmaster 112 Extreme hot air welding machine. These window graphics make it appear that a giant with welding goggles is peering down into a boardroom. One of ER2's big printers, an HP Scitex XL15000, cranks out graphics for Chicago's Color Jam event. Your clean reputation as a wholesaler is one of the most critical components of your identity.