Sign & Digital Graphics

September '14

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Page 43 of 142

S I G N & D I G I T A L G R A P H I C S • September 2014 • 37 and this is one of the hardest things for us to swallow. One of our favorite pastimes is brag- ging about some of the cool jobs we have been involved with. Our website is loaded with photos and videos of work that makes us proud. I have had so many stories that were screaming to be told but I was forced to keep them a secret. Get used to it; that's part of the business. On that same note, make sure you don't have any packing slips, ship- ping labels or anything else that might expose your brand to their client. You can quickly develop a reputation for stealing clients if you are not careful. Your clean reputation as a wholesaler is one of the most critical components of your iden- tity. Tarnish this and word will get out, thus destroying any possibility of being trusted in the wholesale world. The Price is Right One of the biggest challenges of the wholesale model is pricing. In order for your work to be resold, you have to leave some margin for the broker. The reality is that there are a lot of wholesalers and most of them are efficient and hungry. Wholesale jobs can get dangerously close to breaking even. The people who are successful in this world are the ones who work most efficiently. This means the costs that are related to the printer speeds, inks and raw goods must be tightly controlled. A 50 foot banner is prepared for a Chicago Bulls basketball game. Online Visit today for the latest news and information!

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