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2 • September 2014 • S I G N & D I G I T A L G R A P H I C S Contents SEPTEMBER 2014 – VoLuME 28, No. 13 58 Remembering the Holocaust New York Boutique Commemorates Survivor Stories By Jenny Ivy Byrne Wraps Covering the tools and techniques for creating, installing and selling vinyl wraps. 62 Let's Talk Shop Managing Fleet Graphic Accounts By Charity Jackson 67 Wraps Projects What's Being Done in the Field specialty imaging Covering a range of specialized imaging applications, techniques and new technologies. 68 e Changing 3D Printing Scene Advances Help Small Businesses Join the Fun By Bill Schiffner Columns 6 e Long View Nobody Listens to Me By Ken Mergentime 8 In the Trenches Highways in the Sky By Rick Williams running the Business Covering sign industry trends, legal issues, finances, sales, marketing, sign codes, shop maintenance and more. 20 Make it Your Business Assessment Tools By Vince DiCecco 24 Designing Award-Winning Signs Maximizing Creativity By Matt Charboneau 28 Looking Back to See Ahead Understanding Technology's Impact on the Sign Industry By Bert Guinee printing and Finishing Covering the latest in digital printing, media, ink and finishing for banners, backlits, graphics and more. 33 Wholesale Printing Using Wholesaling to Grow Your Business By Gary Schellerer 40 High-Production Printing Print Like the Wind By Dustin David 44 e Digital Eye Clone Techniques By Stephen Romaniello 50 2014 Cuer/Ploer Update Cutter Equipment Report 54 ink Ink Fixed Array Print Technology By Ray Work, Ph.D. digital graphicsl Page 58 ©2014 National Business Media, Inc., all rights reserved. Sign & Digital Graphics (ISSN 2158-1533) is published monthly plus an extra issue in June by National Business Media, Inc., 2800 W. Midway Blvd., Broomfield, CO 80020; (303) 469-0424, Fax (303) 469-5730. Subscription rates in the US: One year, $45; Two years, $80; Three years, $108. Canada: One year, $76; Two years, $142; Three years, $201 (U.S. funds). Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. funds). Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Sign & Digital Graphics, PO Box 460794, Escondido, CA 92046-0794. All items submitted to Sign & Digital Graphics become the sole property of Sign & Digital Graphics and National Business Media, Inc. and cannot be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Sign & Digital Graphics. Opinions expressed in Sign & Digital Graphics may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. digital graphicsl digital graphicsl On the cOver: having a colorful eMc as part of your sign seems like a no-brainer these days, but just how many colors do you need to offer your clients before the human eye stops noticing? Page 81.